Home / Knowledge / News / Apparel/Garments / Innerwear Cos must aim for local market - Experts
Innerwear Cos must aim for local market - Experts
Jul '08
In 2007, the total sale of Chinese underwear earned nearly 50 billion yuan. It has been noted that although market was huge, the competition was also extremely severe. This has created strained trade atmosphere, particularly since the beginning of this year.

Experts believe that underwear industry is in for tough times, especially because China does not own any real top-grade underwear brand.

Most of the domestic enterprises manufacture middle and low-grade products, which do not appeal to the international consumers.

However, industry seems to have recognized the problems and is planning to take beneficial measures.

Quanzhou city, Fujian Province has emerged as top underwear production base in China. Almost 90 percent of the products manufactured in this city are exported.

Experts believe that, these enterprises should aim to expand their reach in domestic market. It is said that since local underwear market is growing rapidly, companies will find promising opportunities.

Fibre2fashion News Desk - China

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Textiles | On 22nd Oct 2016

Kazanorgsintez picks Technip’s furnace for ethylene plant

Supplier of technology for petrochemical plants, Technip has been...

Textiles | On 22nd Oct 2016

Clariant start ups PP catalyst plant with CB&I technology

Clariant has started up a new polypropylene (PP) catalyst production...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search