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Innerwear Cos must aim for local market - Experts
Jul '08
In 2007, the total sale of Chinese underwear earned nearly 50 billion yuan. It has been noted that although market was huge, the competition was also extremely severe. This has created strained trade atmosphere, particularly since the beginning of this year.

Experts believe that underwear industry is in for tough times, especially because China does not own any real top-grade underwear brand.

Most of the domestic enterprises manufacture middle and low-grade products, which do not appeal to the international consumers.

However, industry seems to have recognized the problems and is planning to take beneficial measures.

Quanzhou city, Fujian Province has emerged as top underwear production base in China. Almost 90 percent of the products manufactured in this city are exported.

Experts believe that, these enterprises should aim to expand their reach in domestic market. It is said that since local underwear market is growing rapidly, companies will find promising opportunities.

Fibre2fashion News Desk - China

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