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Need Clothing to exhibit 'X-large' size collection at CIFFKIDS
14
Jul '08
Companies that produce the X-large sizes for children report increasing interest in their products. More companies exhibit at CIFFKIDS in Bella Center in August

Finding clothes for chubby and overweight children is hard in Denmark even though every seventh child is overweight. That is what the companies that produce the X-large sizes for children report as the demand for their products is growing rapidly.

The Danish company Need Clothing only produces x-large sizes in childrens' clothes. It was a pioneer in the field when they established the company in 2004.

Their lines are called XGIRLZ and XBOYZ and they have since the beginning experienced an increasing interest in their products when they exhibit at CIFFKIDS, which is part of the Copenhagen International Fashion Fair (CIFF) at Bella Center.

'Kompagniet af 1991' that produces both children and women's wear has recently started a line of X-large clothing for children. The line is named SMS and the company has booked a separate stand for it at the CIFFKIDS the 7-10 of August.

“The demand for our SMS clothes has been so dramatic that we have had to employ two sales men who only deal with this collection,” says Hans Krogh, Head of Sales at 'Kompagniet af 1991', which also produces the kids wear brands Kids-up and D-EXL.

At 'Need Clothing' there is no doubt that they have targeted a group in society which is largely ignored by the clothing industry.

“We are getting so much positive feed back from parents of chubby children and obviously that shows in the sales statistics.

Being able to wear trendy clothes even though you have a weight problem gives the child a lot of confidence and you need that to be able to loose weight,” says Mona Kalhøj, administrator and co-owner of Need Clothing.

Copenhagen International Fashion Fair


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