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Jim Whittaker re-establishes a relationship with Eddie Bauer
14
Jul '08
Eddie Bauer Inc announced an exclusive partnership with mountaineering legend Jim Whittaker, reestablishing a relationship initiated 45 years ago when Whittaker became the first American to summit Mt. Everest, the world's highest peak.

Eddie Bauer outfitted the historic 1963 Everest expedition and subsequent climbs by Whittaker and other world-renowned mountaineers. In his new role with Eddie Bauer, Whittaker will consult on product development, assist with marketing campaigns, and serve as a spokesperson for the brand.

"We can't think of a more natural partnership than this one with Jim, a true American pioneer whose heroic achievements have become an inspiration to us all," says Neil Fiske, President and CEO of Eddie Bauer. "His expertise, bold sense of adventure, and passion for the outdoors will help us reinvigorate the brand, and return to our roots as the original outdoor outfitter."

Since 1953, Eddie Bauer has been the foremost expedition outfitter, providing cold-weather outerwear and gear for more than 40 major climbing expeditions all over the globe, including 5 first-world ascents, 4 first- American ascents, and 3 first-route ascents.

"Eddie Bauer paved the way for expedition outfitting, and made huge strides in outerwear technology," says Whittaker. "It's exciting to see the company focus on what it's best at, and I look forward to sharing my experiences to help Eddie Bauer get back to the summit, literally and figuratively."

Eddie Bauer Inc

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