Home / Knowledge / News / Apparel/Garments / Promotion by COTTON USA boosts sales of cotton infant wear
Promotion by COTTON USA boosts sales of cotton infant wear
16
Jul '08
A COTTON USA promotion with Colombian brands Baby Fresh and New Born led to a 30 percent year-on-year increase in sales of U.S. cotton-rich infant wear. As part of the promotion, 10,000 new mothers bought a minimum of $28,000 pesos (about US$14.00) worth of Baby Fresh and New Born garments and received a COTTON USA Mark-labeled teddy bear in return.

CCI supported COTTON USA Mark licensees New Born and Baby Fresh by producing point-of-purchase promotional materials installed for two months in 89 department stores throughout Colombia. The department stores promoted more than 56,000 COTTON USA Mark-labeled garments during the event.

Throughout the promotion, sales teams for Baby Fresh and New Born provided information to current and potential customers on the benefits and characteristics of U.S. cotton. The COTTON USA promotion with Baby Fresh and New Born capitalized on funding from the U.S. Department of Agriculture's Market Access Program (MAP) and earned third party contributions of $33,180, more than three times CCI's investment.

Based on the success of this COTTON USA promotion, CCI plans to continue supporting similar activities in Colombia to increase consumer recognition of and strengthen preferences for COTTON USA Mark-labeled products.

Cotton Council International

Must ReadView All

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search