Home / Knowledge / News / Apparel/Garments / Promotion by COTTON USA boosts sales of cotton infant wear
Promotion by COTTON USA boosts sales of cotton infant wear
16
Jul '08
A COTTON USA promotion with Colombian brands Baby Fresh and New Born led to a 30 percent year-on-year increase in sales of U.S. cotton-rich infant wear. As part of the promotion, 10,000 new mothers bought a minimum of $28,000 pesos (about US$14.00) worth of Baby Fresh and New Born garments and received a COTTON USA Mark-labeled teddy bear in return.

CCI supported COTTON USA Mark licensees New Born and Baby Fresh by producing point-of-purchase promotional materials installed for two months in 89 department stores throughout Colombia. The department stores promoted more than 56,000 COTTON USA Mark-labeled garments during the event.

Throughout the promotion, sales teams for Baby Fresh and New Born provided information to current and potential customers on the benefits and characteristics of U.S. cotton. The COTTON USA promotion with Baby Fresh and New Born capitalized on funding from the U.S. Department of Agriculture's Market Access Program (MAP) and earned third party contributions of $33,180, more than three times CCI's investment.

Based on the success of this COTTON USA promotion, CCI plans to continue supporting similar activities in Colombia to increase consumer recognition of and strengthen preferences for COTTON USA Mark-labeled products.

Cotton Council International


Must ReadView All

Moments of EPA signing in Tokyo. Courtesy: Twitter handle of Jean-Claude Juncker

Textiles | On 18th Jul 2018

EU and Japan sign Economic Partnership Agreement

European Union and Japan have signed an Economic Partnership...

Courtesy: Tego

Apparel/Garments | On 18th Jul 2018

Tego plans to expand product range in 2018-19

Tego, a company that creates premium athletic gear for modern...

Courtesy: rawpixel.com from Pexels

Textiles | On 18th Jul 2018

Hike in import duty on textile-apparel by India beneficial

The Indian Government’s decision to raise import duty on textile and...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search