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Lands' End designs 'Mix to the Max' for back-to-school
18 Jul '08
3 min read
According to moms, the items that boys and girls will get the most wear for the money spent this year include jeans, T-shirts, sneakers and backpacks.
Over 60 percent of moms stated their kids were "Comfort Kids" followed by 14 percent nodding to the "Trendy Tikes" title and 13 percent confessed to raising "Fashionista Fiends."
"At Lands' End, we take designing our Kids collection very seriously since we know kids want their clothes to fit well and be comfortable all day long, otherwise they won't wear them," said Ellef.
"We have a large group of kids in all sizes and ages that we work with regularly to provide us with honest feedback, so we know our Kids collection is guaranteed to be kid comfortable, fits well and provides the performance features they need."
Over 60 percent of moms stated their kids were "Comfort Kids" followed by 14 percent nodding to the "Trendy Tikes" title and 13 percent confessed to raising "Fashionista Fiends."
"At Lands' End, we take designing our Kids collection very seriously since we know kids want their clothes to fit well and be comfortable all day long, otherwise they won't wear them," said Ellef.
"We have a large group of kids in all sizes and ages that we work with regularly to provide us with honest feedback, so we know our Kids collection is guaranteed to be kid comfortable, fits well and provides the performance features they need."
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