Erdos aspires to dominate lingerie sector

22 Jul '08

1 min read

Erdos Underwear Co Ltd in Shanghai, is one of the major profit making units of Erdos Group. The innerwear manufacturing plant takes care of entire process including product design development and production. The principal categories include exquisite and high-end intimate wear and socks made from cashmere wool for men and women.

Erdos has a reputation of being one of the strongest textile and apparel groups of China. The estimated value of the company soared from 4.367 billion yuan in 2003 to nearly 7.029 billion yuan in 2006, making it the first among cashmere product brands and the in forefront among apparel brands of the nation.

Strong brand value, visibility, reputation and loyalty of consumers towards Erdos continues to attract agents from different parts of China for business negotiation. In less than three years, the high quality products have penetrated the markets of all major provinces and cities of the nation.

The company aspires to become China's first exquisite lingerie brand.

Fibre2fashion News Desk - China

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