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Thermal innerwear - a promising venture
Jul '08
Thermal innerwear industry has seen rapid growth in past couple of years. It has been noted that several daily-use underwear manufacturers are venturing into this field.

The regualr-use undergarment is fast moving consumer product that is available in most clothing stores, priced lower than 100 yuan per piece. Insiders say that, here, the demand is huge, prices are stable but the profit is low.

On the other hand, thermal wear market is growing day-by-day, especially since locals are becoming more aware of health and wellness issues. The purchasing power has also increased, particularly in cities.

Thus, competition in this field is becoming severe since 2005, as more and more enterprises are opting to produce thermal innerwear.

Reportedly, some Chinese enterprises, like Shanghai Three Guns Group, are developing new and unique kinds of underwear, which can function as thermal as well as normal underwear.

This is high quality, thin and light innerwear with strong warmth retention property. Companies are also innovating thermal underwear for specific weather conditions and seasons.

Fibre2fashion News Desk - China

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