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DKNY MEN is the official wardrober for Rocket Racing League
24
Jul '08
DKNY MEN, the exciting new lifestyle brand for the modern man, has been named the official clothing sponsor of the Rocket Racing League, a new sports and entertainment league that combines the thrill of flight with the power of rocket engines.

DKNY MEN exclusively designed the flight suits to be worn by the Rocket Racing League pilots and pit crew. The brand is also designing and producing the clothing to be worn by all Rocket Racing League executives and staff.

In addition to being named official clothing sponsor for the league, DKNY MEN will sponsor Bridenstine Rocket Racing, one of six teams signed on to race in the Rocket Racing League.

The DKNY logo will be emblazoned across the wings of the team plane that will compete in all Rocket Racing League competitions as well as on support equipment and team uniforms.

Patti Cohen, EVP of Global Marketing and Communications says, "In launching DKNY MEN, we seek to develop sponsorships that capture not only the lifestyle of our consumer, but their imaginations as well.

Rocket Racing is innovative, fast and fun which also defines the kind of man who wears DKNY. This partnership is just the beginning for both the brand and the sport."

"Bringing DKNY MEN onboard as our first corporate sponsor further validates the Rocket Racing League as the future of premier sports and entertainment branding," said Rocket Racing League CEO Granger Whitelaw.

"Our rocket planes billowing 15-foot flames with ear-splitting sound will captivate audiences around the world and put DKNY above Madison Avenue."

The Rocket Racing League and DKNY MEN will be unveiling the new team uniforms and staff apparel during a press conference on July 29th at 2:30pm CT at EAA AirVenture in Oshkosh, WI.

The Rocket Racing League


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