Home / Knowledge / News / Apparel/Garments / Recreation to promote Gramicci outdoor apparel brand in Canada
Recreation to promote Gramicci outdoor apparel brand in Canada
19
Aug '08
Gramicci is expanding distribution of its outdoor lifestyle apparel brand with the signing of a Canadian distributor, the highly-regarded Recreation Outfitters Inc. (ROI).

The appointment of the Vancouver, B.C.-based firm is expected to generate major growth for Gramicci in Canada, an untapped market where the revitalized apparel brand sees great potential.

Gramicci president Marty Weening views ROI as a perfect fit as his company seeks international growth. "ROI is a highly respected company built on a strong socially conscious foundation," he said. "They understand and share similar business values. We are very happy to be associated with them."

ROI has been distributing unique outdoor brands to Canadian retailers for more than 35 years and has been a brand builder for names such as Deuter, Diamir, Scarpa, Cloudveil, Hestra and Movement.

From its location at the foot of the North Shore Mountains in Vancouver, the company is headquartered in the heart of Canada's outdoor community.

With additional showrooms situated in Toronto and Montreal, and a geographically diverse rep force, ROI services retailers across the country.

Weening said the firm will handle all Canadian accounts for the entire Gramicci line. A new ROI division created for sustainable apparel, called Organic Outfitters, dovetails with efforts behind the company's Greenicci collection of apparel made from organic or recycled fabrics.

"ROI has a keen understanding of Gramicci's deeply rooted brand position, especially the company's Greenicci collection of apparel made from all-organic or recycled fabrics," he commented. "They are very focused on the organic segment and that movement."

Jackie Swanson, general manager of ROI, agrees that the two companies share similar goals. "Responding to the social and environmental concerns of our retailers, ROI began to seek out brands and corporations that offered like-minded solutions," she explained.

"Recently, we have put a lot of energy into developing and training our team in Eco Friendly Apparel for our Outdoor and expanding Eco market. It was Greenicci that lured us, but it was Gramicci that hooked us."

She's confident the retail and consumer demand in Canada is ripe for Gramicci. "Gramicci apparel will be the first piece our market will reach for in their closets," Swanson noted.

"The distinct fabrications and washed-out and weathered garment finishes are so unique, they will sell themselves."

Gramicci


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives
Textile & apparel bodies

The decision is transformational

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search