Home / Knowledge / News / Apparel/Garments / Maxwell to ink JV with European innerwear brand
Maxwell to ink JV with European innerwear brand
19
Aug '08
Maxwell Industries Ltd, trademark owners of the reputed VIP brand of undergarments and which clocked a turnover of Rs 2.05 billion in 2007-08 is looking into inking a joint venture with a top international premium undergarments brand in Europe. It also is planning to enter the children's undergarments and wellness categories.

Mr. Avinash Kishore, Marketing Manager at Maxwell spoke exclusively to Fibre2fashion and said, “the idea of the JV is moving up the value chain and since Maxwell is not currently present in the upper segment of the undergarment segment, it will help the company penetrate the creamy premium layer of the market with a predominantly male range”.

To another question on the size and growth of the children's and premium innerwear market, Mr Kishore replied by saying “the children's innerwear category has a market size of Rs 5.5-6.0 billion and is growing at a healthy 7-8 percent per annum in volume terms. The premium and super premium category is the fastest growing category and has a growth rate of around 25-30% in value terms and growth is expected to remain firm for some time.”

The JV is expected to give brands from the Maxwell stable a footing in the European market. The company is also expecting to post a turnover of Rs 2.5 billion in the current financial year up by 22 percent from the previous year. Maxwell owns well known brands like VIP Frenchie, VIP Feelings and VIP socks. The company is also planning to propel its retail business.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search