 Lingerie industry in China is huge, especially since most enterprises cater to high-end markets in the country. Even during these tough times innerwear industry has managed to stay afloat.
Recently, All-China Women’s Federation, China Brand Industry Federation and other Government organizations together organized the 2008 China Brand (women) Summit.
Here, election was held and Ordifen was finally awarded the title of ‘Most Popular Brand in Chinese Lingerie Industry’.
The elections, which boasted ‘fair, just and open’ practice, used modern methods of voting including general and internet balloting, evaluation by experts, as well as investigation by third party.
Besides, status of every big brand in Chinese lingerie industry was also evaluated, concentrating on the company’s performance, effluence system, corporate social responsibility and many other factors.
Thus, experts believe that considering the tough competition and rigid evaluating system, this title is a great achievement for Ordifen. |