Interviews
Perfumed modal briefs with microfiber elastic from UpMan
22 Aug '08
1 min read
UpMan has prepared a series of novelties for the hottest season of the year, which were launched at the 5th edition of the Brazil Lingerie Fair. The event was held in São Paulo, August 11-13.
Among the highlights, the perfumed (menthol) modal briefs with microfiber elastic. The brand also took advantage of the opportunity to launch its second collection in organic cotton.
The launches also included a concept piece (photo) developed by brand stylist, Luciana Frezza, which was inspired on the Puss 'n Boots fable. The piece was made with a double face (polyamide + cotton), with velvet prints and polyamide elastic.
The briefs were especially elaborated for the event and have yet to be commercialized. “They were made especially for the Fair,” explains the stylist.
On average, UpMan launches 45 models and uses about 15 different colors in each new collection. At present, nearly 70% of production corresponds to brief and boxer models. The slip model is used in the remaining 30%.
Among the highlights, the perfumed (menthol) modal briefs with microfiber elastic. The brand also took advantage of the opportunity to launch its second collection in organic cotton.
The launches also included a concept piece (photo) developed by brand stylist, Luciana Frezza, which was inspired on the Puss 'n Boots fable. The piece was made with a double face (polyamide + cotton), with velvet prints and polyamide elastic.
The briefs were especially elaborated for the event and have yet to be commercialized. “They were made especially for the Fair,” explains the stylist.
On average, UpMan launches 45 models and uses about 15 different colors in each new collection. At present, nearly 70% of production corresponds to brief and boxer models. The slip model is used in the remaining 30%.
Brazilian Textile and Apparel Industry Association
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