Sears drops prices on Back-to-School clothing

23 Aug '08

2 min read

Sears Canada Inc announced that it is dropping prices on products in the 'Back to School' areas of the store during this period for families preparing to return to classes. Living with concerns about a difficult economy and facing household budget stressors such as high fuel prices, Canadians are seeking confidence that they can shop for their back-to-school needs at low prices without sacrificing style and fashion that will make their kids return to class with pride.

"We know that with a tougher economy and lowering consumer confidence, customers need to know that they are getting exceptional value that will allow them to stretch their back-to-school budgets," said Dene Rogers, President and Chief Executive Officer, Sears Canada Inc.

"We are listening to our customers and taking steps to demonstrate that our prices and quality provide the help they need to make this shopping season less stressful and more rewarding for their kids."

Sears has already passed on savings associated with a stronger Canadian dollar. Additionally, Sears promotional advertising program provides outstanding competitive value during this key shopping season.

Now, Sears has dropped the prices on additional items and has lowered promotional prices even further on others, and has identified them with "Back-to-School Price Drop" signs throughout the store to make it easier for customers to locate.

Sears Canada Inc

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