Home / Knowledge / News / Apparel/Garments / Jerry Leigh & Rachel Ashwell partner for sleepwear, loungewear
Jerry Leigh & Rachel Ashwell partner for sleepwear, loungewear
23
Aug '08
Rachel Ashwell Designs Inc, the company responsible for bringing luxury bedding and slip covered furniture to the American market, announced its partnership with Jerry Leigh, leading manufacturer of licensed apparel brands. Jerry Leigh and company founder and design icon Rachel Ashwell will launch Rachel Ashwell Shabby Chic Couture, a line of loungewear and sleepwear to be distributed through fine boutiques, better department stores, and in Rachel Ashwell Shabby Chic retail locations.

“Collaborating with Rachel Ashwell Shabby Chic will evolve the sleepwear division of Jerry Leigh, and is a phenomenal opportunity for our company. We believe the Shabby Chic brand will have tremendous success in the better loungewear and sleepwear market utilizing vintage inspired fabrics, unique feminine trims, and exquisite attention to detail,” says Andrew Leigh, President of Jerry Leigh. “Rachel Ashwell Shabby Chic is recognized worldwide as the finest creator of home goods, slipcovered furniture, and bedding. Bringing their design expertise to loungewear is a natural progression for the brand.”

“When choosing pieces for the Rachel Ashwell, Shabby Chic lines, we look for beauty, comfort, and function. As we have expanded our stores to include a wider range of products and a broader range of color palettes, we have learned that our customers want to extend the Rachel Ashwell Shabby Chic lifestyle to their closets,” notes Rachel Ashwell. “Jerry Leigh is an exceptional licensing partner and we are so pleased to collaborate with them on the finest loungewear available.”

The deal was sourced and negotiated by ROAR, the Beverly Hills, California based talent and brand management company. ROAR has been Rachel Ashwell Shabby Chic's manager since 2006 and will continue to manage the expansion of the brand.

Rachel Ashwell Designs Inc

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search