Vimal unveils first Premium Franchise retail store in Kolkata

01 Sep '08

5 min read

The first Indian textile brand that ruled the hearts of millions is back with contemporary products that will appeal to the consumers and offer contemporary shopping experience. The redesigned Vimal showrooms reflect the bold new spirit of Vimal, along with its brand new identity. An international retail design and architecture expert was involved in this redesign of the Vimal exclusive showrooms to ensure that the showrooms were designed on the lines of international retail centers in a modern, trendy and contemporary way.

These Vimal showrooms will now offer not just the latest fabric collections for premium menswear, but also the Vimal range of men's apparel – shirts, trousers, suits and jackets. This apparel would be available under three sub-brands, which will appeal to different sections of the male audience, as follows:

Innovative Fabrics:
Copol Magic
Copol – a wonder creation using innovative polyester that imparts a mixture of properties of cotton and wool to the fabric for additional bounce and comfort. The result is a fabric with softness like never before. A fabric with the magic of Copol to stimulate the sense of touch in a soft and kind way

Copol also adds finesse to blended products to provide a Touché experience like that of classic wool. Our range of suits and trousers made from Copol-blended fabric demonstrates this magical Touché effect.

Copol is a breakthrough of Research & Development at Reliance Industries and is only available with the Reliance trademark.

Minova
Made to perfection in the UK from a range of soft and luxurious wool, the Minova collection is the ultimate worsted fabric for the discerning taste. A distinctly unique fabric, Minova leaves indelible impressions with every experience

Sub Brands:
• Vimal Red – As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.

• Vimal White – A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.

• Vimal Black – This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy's well-known fashion designer and President of the 'Made in Italy' committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.

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