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Sears takes further price drops on Back-to-School clothing
Sep '08
Sears Canada Inc announced further price drops on both Back-to-School necessities as well as other apparel and articles for the home. Reports continue to indicate that Canadians are concerned about the economy. Expenses such as rising fuel prices can be stressful to families as they try to stretch their household budgets at this time of year.

Sears is responding with "Budget Relief Price Drops", a program that has lowered prices on a great selection of merchandise and that gives Canadians across the country confidence that they are getting the best prices for the clothing and necessities they are seeking without having to lower their standards of quality.

"Canadians want retailers to respond to the concerns they have with respect to the tougher economy and being able to afford what they need, especially with families preparing for back-to-school," said Dene Rogers, President and Chief Executive Officer, Sears Canada Inc.

"Household budgets need some relief, and Sears has taken deeper-than-normal price cuts on private and national brands to let our customers know they can shop at their local Sears store with confidence."

"We know that two expenses families have to make outside of Sears and with which they also appreciate help are food and gas," continued Mr. Rogers. "This special bonus offer in addition to the Budget Relief Price Drops will make a trip to Sears this weekend valuable and worthwhile for many Canadian families."

Sears has already passed on savings associated with a stronger Canadian dollar. Additionally, Sears promotional advertising program provides outstanding competitive value during this key shopping season.

Now, Sears has dropped the prices on additional items and has lowered promotional prices even further on others, and has identified them with "Price Drop" signs throughout the store to make it easier for customers to locate.

Schools supplies, excluding backpacks, are all 40% off through to the end of the Labour Day weekend. Also through the weekend, customers can save 40% on all children's clothing sizes 4 to 18 when three or more items are purchased, 30% when buying two, and 25% with a single purchase.

This excludes socks and underwear which are already on sale. Customers who want to get in on significant pre-season outerwear purchases for their children can take advantage of Sears 40% off all kids outerwear sized 4 to 18 sale during this same time frame. All regular price references in this news release are Sears regular prices. Some restrictions apply with full details in store.

With respect to prices at other retailers operating in Canada, Sears reminds customers of its Price Guarantee, which states that the Company will match any advertised price in Canada (some restrictions apply). Customers can find additional information and details at their local Sears store.

Sears Canada Inc

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