Home / Knowledge / News / Apparel/Garments / Sears to launch Army Brands First Infantry Division collection
Sears to launch Army Brands First Infantry Division collection
03
Sep '08
Sears announced the launch of All American Army Brand's First Infantry Division collection. The classic American sportswear collection inspired by the oldest and most illustrious division of the U.S. Army, the First Infantry Division collection will debut in 550 Sears stores nationwide and on Sears.com in October.

The Army Brand's First Infantry Division collection for men, women and boys represents the first time the U.S. Army has officially licensed the use of its marks and insignias, reflecting two centuries of proud tradition and rich heritage.

Vintage inspired design, intricate attention to detail, and supreme quality standards, inspired by Army technology, will offer a timeless and authentic collection.

"Army Brand is proud to launch the first apparel collection officially licensed by the U.S. Army. Every design carries the Army seal of approval," said Robert McGuinness, a company executive.

"Embracing the diversity of the U.S. Army through various Divisions, each Army Brand collection will be comprised of authentic lifestyle reinterpretations of the supreme fit, classic design, and rugged performance of regulation uniforms and military issued gear. We are excited to launch our First Infantry Division collection exclusively at Sears this fall."

"For the first time, the U.S. Army has granted a license to the All American Army Brand, a well established designer and manufacturer of apparel, allowing use of official Army marks and insignias in its new specially created apparel collections," said a spokesperson for the U.S. Army.

"By incorporating the Army's timeless traditions with iconic styling and unparalleled standards for performance, fit and function, consumers can wear the pride they feel for our troops.

We are especially pleased that the First Infantry collection will launch at Sears in keeping with the company's tradition of supporting the U.S. military through its Heroes at Home program."

The Army Brand collections will also give back to those who have given so much in service to the United States. The license fee paid by Army Brand is used to support programs that benefit the well-being of the troops and their families.

Army Brand's well-priced First Infantry Division collection offers opening price points for t-shirts at $11.99. Hoodies range in price from $29.99 to $44.99.

Denim is priced at $25.99 and outerwear ranges between $35.99 and $119.99. The outerwear styles are highlighted because of their authentic iconic silhouettes that enhance the coordinating knits, woven sweaters and bottoms.

"Over the years, military-inspired clothing has played a distinct role in shaping fashion trends," said Craig Israel, Senior Vice President, Sears Holding Corporation and President, Sears Apparel.

"We are now able to exclusively offer a line that is pure to the origins of that inspiration. Our commitment to the All American Army Brand is evident in its prominence in our Fall Forward fashion exhibit, held September 10 during the week of the 2008 Mercedes-Benz Fashion Week.

It will also be apparent in numerous marketing campaigns going forward, including those planned for the holiday season, and in the store experience."

Sears Roebuck and Co


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

India’s silk board chief stresses need to boost production

Textiles | On 22nd Jan 2018

India’s silk board chief stresses need to boost production

Silk production in India needs to be increased as inadequate...

Kenya AGOA aims doubling 2016 exports value to US by 2025

Apparel/Garments | On 22nd Jan 2018

Kenya AGOA aims doubling 2016 exports value to US by 2025

The United States Agency for International Development (USAID) Hub in ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search