Home / Knowledge / News / Apparel/Garments / RIL to source men's RTW for global apparel biggies
RIL to source men's RTW for global apparel biggies
03
Sep '08
Private label sourcing business for global retail chains and apparel brands is one of the bandwagons increasingly taken up by textile enterprises and the textile division of Reliance Industries (RIL) is no exception.

The company has come to identify this strategy to give a thrust to its future growth and has in the process, inked a slew of such deals to supply men's ready-to-wear (RTW) formal apparel, that includes, trousers, suits and jackets, in the US and the UK markets.

Reliance has already entered into talks with leading global brands who are also its fabric consumer clients. Mr Anand Parekh, RIL President, told the media, “We supply fabric to several international brands like Marks & Spencer and JC Penny. The bigger opportunity now lies in being their sourcing partner for RTW apparel.”

In fact, Reliance has also undertaken production of RTW apparels for sourcing business in Bangalore. Mr Parekh noted that “It is the sourcing business that will contribute to the export revenue of textiles business in the days to come. Currently, around 50 percent of our revenue is generated from exports”.

The company plans to increase its market share in the menswear segment within two years. Although Mr Parekh confirmed its present market share in the segment at 15 percent, he expressed confidence that its re-positioned Vimal brand would garner 35-40 percent share within a short period of time.

In the meanwhile, the women's RTW segment will also be explored to its fullest and strategies for the same are being undertaken for a streamlined implementation of programs. Moreover, expanding men's RTW segment through acquisition of more brands would also be considered as a back-up scheme.

RIL President further added saying that the company's male RTW portfolio includes formals in shirts; trousers, suits and jackets. It has three sub-brands namely - Vimal Red (mass market), Vimal White (premium range) and Vimal Black (super-premium range). “We might roll out exclusive stores for some of these sub-brands. Vimal is available in some 3,000-odd retail points,” said Mr Parekh

Must ReadView All

Apparel/Garments | On 23rd Mar 2017

European & Asian apparel brands open EBO's in South Korea

Following the success of Japanese brand Uniqlo in the South Korean...

Apparel/Garments | On 23rd Mar 2017

Destination XL reports turnaround in Q4FY17 net income

For the three months ended January 28, 2017, omni channel retailer of ...

Apparel/Garments | On 22nd Mar 2017

Amazon India introduces 'A-Z GST Guide' programme

Amazon India has introduced a programme called 'A-Z GST Guide' to...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search