Home / Knowledge / News / Apparel/Garments / RIL to source men's RTW for global apparel biggies
RIL to source men's RTW for global apparel biggies
03
Sep '08
Private label sourcing business for global retail chains and apparel brands is one of the bandwagons increasingly taken up by textile enterprises and the textile division of Reliance Industries (RIL) is no exception.

The company has come to identify this strategy to give a thrust to its future growth and has in the process, inked a slew of such deals to supply men's ready-to-wear (RTW) formal apparel, that includes, trousers, suits and jackets, in the US and the UK markets.

Reliance has already entered into talks with leading global brands who are also its fabric consumer clients. Mr Anand Parekh, RIL President, told the media, “We supply fabric to several international brands like Marks & Spencer and JC Penny. The bigger opportunity now lies in being their sourcing partner for RTW apparel.”

In fact, Reliance has also undertaken production of RTW apparels for sourcing business in Bangalore. Mr Parekh noted that “It is the sourcing business that will contribute to the export revenue of textiles business in the days to come. Currently, around 50 percent of our revenue is generated from exports”.

The company plans to increase its market share in the menswear segment within two years. Although Mr Parekh confirmed its present market share in the segment at 15 percent, he expressed confidence that its re-positioned Vimal brand would garner 35-40 percent share within a short period of time.

In the meanwhile, the women's RTW segment will also be explored to its fullest and strategies for the same are being undertaken for a streamlined implementation of programs. Moreover, expanding men's RTW segment through acquisition of more brands would also be considered as a back-up scheme.

RIL President further added saying that the company's male RTW portfolio includes formals in shirts; trousers, suits and jackets. It has three sub-brands namely - Vimal Red (mass market), Vimal White (premium range) and Vimal Black (super-premium range). “We might roll out exclusive stores for some of these sub-brands. Vimal is available in some 3,000-odd retail points,” said Mr Parekh


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search