Home / Knowledge / News / Apparel/Garments / RIL to source men's RTW for global apparel biggies
RIL to source men's RTW for global apparel biggies
03
Sep '08
Private label sourcing business for global retail chains and apparel brands is one of the bandwagons increasingly taken up by textile enterprises and the textile division of Reliance Industries (RIL) is no exception.

The company has come to identify this strategy to give a thrust to its future growth and has in the process, inked a slew of such deals to supply men's ready-to-wear (RTW) formal apparel, that includes, trousers, suits and jackets, in the US and the UK markets.

Reliance has already entered into talks with leading global brands who are also its fabric consumer clients. Mr Anand Parekh, RIL President, told the media, “We supply fabric to several international brands like Marks & Spencer and JC Penny. The bigger opportunity now lies in being their sourcing partner for RTW apparel.”

In fact, Reliance has also undertaken production of RTW apparels for sourcing business in Bangalore. Mr Parekh noted that “It is the sourcing business that will contribute to the export revenue of textiles business in the days to come. Currently, around 50 percent of our revenue is generated from exports”.

The company plans to increase its market share in the menswear segment within two years. Although Mr Parekh confirmed its present market share in the segment at 15 percent, he expressed confidence that its re-positioned Vimal brand would garner 35-40 percent share within a short period of time.

In the meanwhile, the women's RTW segment will also be explored to its fullest and strategies for the same are being undertaken for a streamlined implementation of programs. Moreover, expanding men's RTW segment through acquisition of more brands would also be considered as a back-up scheme.

RIL President further added saying that the company's male RTW portfolio includes formals in shirts; trousers, suits and jackets. It has three sub-brands namely - Vimal Red (mass market), Vimal White (premium range) and Vimal Black (super-premium range). “We might roll out exclusive stores for some of these sub-brands. Vimal is available in some 3,000-odd retail points,” said Mr Parekh


Must ReadView All

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

APTMA calls for implementation of PM’s export package

Textiles | On 21st Oct 2017

APTMA calls for implementation of PM’s export package

The All Pakistan Textiles Mills Association (APTMA) has called for...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Top executives
Textile & apparel bodies

The decision is transformational

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search