Home / Knowledge / News / Apparel/Garments / Diamond Fabcare & Brown Gouge launch 'Wardrobe' brand
Diamond Fabcare & Brown Gouge launch 'Wardrobe' brand
05
Sep '08
Diamond Fabcare Pvt. Ltd. in collaboration with Brown Gouge of Australia announces launch of its retail operations under the brand “Wardrobe”. Launching in Delhi and NCR with about 100 exclusive stores, 200 – 300 nos. pick and drop centers and central supply chain and processing facility, Wardrobe plans to spread all over the country in next 3 to 5 years.

With operational and technological know – how from Brown Gouge of Australia, which is a 93 year old leader in Dry-cleaning and laundry industry, Wardrobe will deploy/setup state of art equipments imported from Europe and USA from the best suppliers in the world.

The company will promise superior quality with use of 100% R.O. water, fabric friendly high quality chemicals, experienced and skilled manpower, strong supply chain system backed by a customized software and IT setup.

Mr. Jyoti Maheshwari, Chairman – Diamond Fabcare Pvt. Ltd. said, “Our pre – launch research showed customers' dissatisfaction and a wide gap between the need and what is available in this largely fragmented and unorganized market segment of dry cleaning & laundry.

The awareness level as to the qualitative factors is abysmally low. However we at Wardrobe are committed to give all our customers the utmost fabric care solution and our wash care centers are designed to provide a unique & pleasant experience to our customers”.

The collaborator Brown Gouge is regarded as Australia's oldest and most reputed dry – cleaning service provider. It has maintained a consistent track record of high standards in its existence for over 90 years.

Speaking at the occasion Mr. Tim Mottin, Co-Promoter – Brown Gouge, Australia said,” We welcome our new partnership with Diamond Fabcare Pvt. Ltd. – under the brand Wardrobe. We are looking forward through this partnership to improving the service standards in dry cleaning and laundry segment in India, which we hope will benefit Indian customers. We're confident of a longer life for their garments and maintenance of a permanent fresh look as good as “new”.

According to Dr. A. Srivastava, Executive Director of Diamond Fabcare Pvt. Ltd., people buy expensive garments and designer wear but can't find or trust in any quality drycleaner, further he pointed out that very few people have time to wash cloths at home in today's busy schedule.

Diamond Fabcare Pvt. Ltd.


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search