Home / Knowledge / News / Apparel/Garments / Huangyuang opens seamless innerwear franchise in Italy
Huangyuang opens seamless innerwear franchise in Italy
Sep '08
Recently, Huangyuang Group announced that it had successfully opened a seamless innerwear franchise store in Rome, Italy. So, it becomes the first seamless underwear enterprise of China to enter retail market in Italy.

Apparently, this step by a Chinese company attracted a lot of media attention. Several reports stressed that Chinese seamless underwear industry was one of the finest in the world and would have great impact on European markets.

It will intensify the competition level in the industry, forcing local enterprises to offer innovative and high value-added products.

Thus, this will raise European seamless underwear industry to a new level.

Sources say that the Group has put in a lot of effort for this venture, studying the Roman market and gathering newest styles from Italian designers. Huangyuang is expected to offer hundreds of products, including, seamless women and men underwear, T-shirts, swimming wear, and so on.

Huangyuang Group informed that the cost and risk to open a shop in Rome was, indeed, very high. However, now, they hoped to penetrate overseas top-end market through this outlet.

Fibre2fashion News Desk - China

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search