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Dry cleaning industry teams up with fashion designers

12 Sep '08
5 min read

"CO2 and "wet" cleaning are better for the clothes, hands down," says Green Apple's founder David Kistner. "When the Brooks Brothers team handed us the linen and leather garment, we put it through our Solvair cleaning system and it came out exactly how it went in, but cleaner."

This is without the use of the toxic chemicals that once gave dry cleaning a bad rap for their health risks, and for polluting groundwater and other natural resources.

What exactly is the dirt that cleaners must remove? Oil, food, wine, milk, grease, cosmetics, creams, deodorants, juice, coffee, sweat, salt, bacteria, perfume, pollen, grime, dust, nail polish, paint, odors, gum, and the residue left by other cleaners, "A truly professional dry cleaner doesn't follow the cleaning instructions on the label," says Kistner.

"They do better than that. Like a good chef, they look first at ingredients. Our skilled technicians handle each garment individually and can get almost anything out without harming the garments."

The best designers take cleaning into consideration at the early conception stage. More and more of them are going one step further to ask themselves how it can be cleaned in an environmentally sustainable manner.

"It's great news for everybody that the fashion industry is looking at overall impact on the environment. In fact it's become trendy to be green," says Kistner.

New York recognizes business leadership role of Green Apple Cleaners:
Green Apple Cleaners is a founding member of the Sustainable Business Network of New York City and an active participant in projects involving the United Nations, Riverkeeper, "Go Green" children's education programs in NY and NJ schools, eco-fashion events and all things green.

This month, the company became 100% powered by wind and became a finalist in The New York Enterprise Report for Small Business Award for Best Green Practices.

Its signature black garment bags are re-used, and deliveries take place to over 600 residential and commercial buildings and more than 10,000 clients via smart cars, pedi-bikes, and hybrid and bio-diesel ready vans, a welcome sight in the Big Apple where the Mayor's plan for a greener, greater New York is in full swing.

Though the bulk of Green Apple's business is pickup and delivery, there are now three storefront locations in New York and three in New Jersey with two more planned this year.

New York City's storefronts are located in the West Village at 92 Greenwich Avenue between 7th and 8th Streets, and in Midtown at 1187 2nd Avenue between 52nd and 53rd Streets, with a new Upper West Side location celebrating its opening this week.

New storefront opens on Upper West Side:
This Saturday, September 13th is the Grand Opening of the new Green Apple Cleaners storefront on the Upper West Side at 322 Columbus Avenue between 75th and 76th Streets.

From 10-5pm, the event will feature organic treats from The City Bakery, special offers, and their "green fleet" including NYC's only dry cleaning delivery 'rickshaw' and the chance to sit behind the wheel of their newest 'smart car.'

Green Apple Cleaners

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