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Leading brands attract key buyers at Lingerie Americas
12
Sep '08
The 13th edition of Lingerie Americas New York attracted 2,745 visitors, a steady number compared to previous seasons, to shop the Spring/Summer 2009 collections of many of the best brands in intimate apparel and swimwear.

A highlight of the three-day event (August 3 thru August 5, at the Altman Building and Metropolitan Pavilion, New York) was the much talked-about Runway Show at Cipriani 23rd Street, that has already been compared in the press to Victoria's Secret and a Broadway production and drew over 600 VIP guests.

“This season was a tremendous success at Lingerie Americas. The exhibitors worked very well at the trade show, writing orders and seeing current and new buyers.

And the fashion show went beyond our expectations. It really was spectacular and the feedback from buyers, press and the brands has been nothing but positive,” said Patrice Argain, CEO, Lingerie Americas.

Leading Brands and Exciting Debuts attract Key Buyers
Among the top retailers attending Lingerie Americas were Anthropologie, Bare Necessities, Bergdorf Goodman, Bloomingdale's, Bluefly.com, Bon-Ton Stores, Bra Smyth, Crème de la Crème Lingerie, Dillard's, Finicky, Fresh Pair, Holt Renfrew, HSN, Intimacy, Isabella's Heart, JC Penney, Kleinfeld, Lane Bryant, Lane Crawford, Lord & Taylor, Lulu's, Luxe Lingerie, Macy's, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Takashimaya New York, Victoria's Secret, among many others.

Buyers were on hand to check out the new collections from approximately 200 intimate apparel and swimwear brands at the trade show. First time participants included Christian Audigier Swimwear, Jessica Simpson Intimates, Nautica Sleepwear, New Balance, Playboy White Label and Smet Swimwear.

Other leading brands included Andres Sarda, Anita, Badgley Mischka, Barbara, Blush, Chantelle, Christian Lacroix, Christies, Christine Vancouver, Eberjey, Ed Hardy Intimates, Fantasie, Feraud, Freya, John Galliano, Marie Jo, Mary Green, Natori, Panache, Parah, Pluto, PrimaDonna, Princesse tam.tam, Rösch Creative Culture, among others.

Runway Show Matched a Broadway Production:
Approximately 600 VIP buyers, from the leading department stores and high-end specialty stores, and press attended the Lingerie Americas New York Fashion Show, on August 4 at Cipriani 23rd Street.

The runway show captured the old Hollywood glamour of the venue by incorporating film clips and jazz music into its highly choreographed catwalk presentation.

Models from Wilhelmina, Q Models, ID Models as well as special appearances by others from France and Belgium, and professional dancers delivered a high impact, high energy spectacle.

The show included two-parts. The opening section, sponsored by Defi - La Mode de France, was dedicated to the finest French lingerie brands including Aubade, Barbara, Elise Aucouturier, Elixir, Empreinte, French Cancan, Gerbe, Huit, Lejaby, Lou, Princesse tam.tam, Ravage, Rosy, Sabrina Nadal and Simone Pérèle.

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