Home / Knowledge / News / Apparel/Garments / Aavaranaa comes to Mumbai with exclusive Kancheevaram
Aavaranaa comes to Mumbai with exclusive Kancheevaram
17
Sep '08
Aavaranaa- Exclusive saree boutique from the South, ventures North with an exhibition. Entering the market with the aim of contemporizing the modern young woman with authentic kancheevaram silks, Aavaranaa has cut a niche for itself amongst fashion divas.

An exclusive saree boutique based in Chennai, Aavaranaa, has in stores its exclusive exhibition for Mumbaiites this Diwali. The year's most enthralling sale in the city is to take place from 17th to the 18th of September 2008.

Where chiffons and georgettes are fancied by the style divas, nothing can beat the grace of the traditional silk sarees. This is all the more true for the festive seasons in India.

The fashion capital of India can captivate its senses in an exquisite blend of design and style in a variety of exclusive hand woven silk sarees straight from the silk hub of India. To identify with the modern woman today, Aavaranaa's products enable its customers to dress themselves in the traditional yet fascinatingly contemporary style.

Says Ms Vijayalakshmi, Managing Partner of Aavaranaa, "Mumbai, being the fashion hub of the country, is a definite destination for any fashionista. At Aavaranaa, we specialize in traditional kancheevaram's and enrapture clients with the variety that can be offered in silk.

This year the festival of lights has given us an opportunity to encourage the modern young women of Mumbai to embrace the contemporary splendor of Kancheevaram. Aavaranaa aims to encourage our customers celebrate the Indian folklore of silk sarees with passion and our Diwali collection captures this time and essence perfectly."

An exclusive collection of the world renowned Kancheepurams, in their stylish avatars will be available at the Diwali exhibition by Aavaranaa at Aakar Art Gallery

Aavaranaa is an exclusive saree boutique specializing in a variety such as silks, tussars, georgettes, crepes and chiffons. Aavaranaa is currently present in Chennai and in Coimbatore. A sapling amongst its competitors, Aavaranaa, is still in the nascent stage of development. However, their current retail presence is over 2500 sq ft. Aavaranaa set out to create a revolution in the silk saree segment in Coimbatore in the year 2001 and further stepped into Chennai in 2006.

Aavaranaa


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search