Me to We Responsible Style reposition promotional 'Swag'

22 Sep '08

5 min read

“Clearly, companies and organizations of every size are interested in making choices that both positively affect their bottom lines as well as our world,” Madison said. “As corporations, even the smallest buying decisions can collectively have a major impact on their company's commitment and brand. Me to We empowers companies and organizations to literally wear their values on their sleeves and bring their codes of ethics to life in their branding.”

Central to Me to We Responsible Style's support of the international charity Free the Children is the mission to free children from poverty and exploitation through sustainable community development projects that provide schools, health care, clean water and sanitation projects in the rural areas of Kenya, Sierra Leone, China and Sri Lanka.

Marc Kielburger and his brother Craig, both senior advisors to Me to We Responsible Style, say the relationship between the two organizations is founded on their shared goals of helping companies, organizations, and individuals discover tangible ways to take action and bring their values to life.

On Monday, May 26, the Kielburger brothers appeared on The Oprah Winfrey Show to announce the O Ambassadors program, a collaboration between Oprah's Angel Network and Free the Children to improve the lives of more than one million youths globally through leadership and education initiatives. The Me to We Responsible Style shirts bearing the O Ambassadors symbol are available online at OAmbassadors.org or metowestyle.com.

“These exciting initiatives perfectly illustrate Me to We Responsible Style's 'better clothes for a better world' approach,” explained Madison. “By enabling organizations to include our social and ethical responsibility messages into their value proposition, we help them create new opportunities for their customers to make a statement about their own values and brands.”

How Companies Align their Brands with Me to We Responsible Style:

Corporate Gifts and Incentives: Giving employees and customers Me to We Responsible Style clothing carrying their brands sends a clear message of their commitment to socially and environmentally responsible business practices, and each product includes a hang tag to strengthen the message.

Trade Shows and Promotional Events: Branded Me to We Responsible Style clothing enables companies to wear their corporate citizenship on their chest with eco-ethical clothing. Me to We Responsible Style's products have proven successful in Corporate Social Responsibility (CSR) programs around the world. According to marketresearch.com, green marketplace spending exceeded $200 billion in 2006 and shows only signs of increasing in the future.

Community Engagement: Companies and organizations with Me to We Responsible Style apparel for their employees and volunteers at community events make a resounding statement about their commitment to responsible business practices.

Recruitment Efforts: Including Me to We Responsible Style clothing in recruitment campaigns makes an impression with today's idealistic graduates that place a high value on social responsibility and the environment. In a 2007 survey of MBA students, 79 percent stated that they will seek socially responsible employment at some point during their careers.

Me to We Responsible Style

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