Home / Knowledge / News / Apparel/Garments / Bosideng presents latest design trends for down apparel in 2009
Bosideng presents latest design trends for down apparel in 2009
23
Sep '08
China's largest down apparel company, Bosideng International Holdings Limited showcased a series of new products at the "Bosideng 2008 Fashion Carnival" held in Changshu, Jiangsu this week.

During the showcase, Bosideng unveiled its first series of non-down apparel products, representing the formal commencement of the Group's expansion plan into non-down products.

The first series of non-down products released by Bosideng integrates the elegance of evening gown and the toughness of suit.

It focused on style and cutting, emphasized on details, and embodied the beauty of fashion in a modern city. Besides, at the same occasion the Group also presented the latest design trends for the down apparel in 2009, using different colors to represent consumers with different characters.

For example, Bosideng used black, white and bluish grey to represent the white-collar in the city, popular colors like mustard yellow, navy green for the leisure group, and also pure yellow, red and blue for the energetic youngsters.

Bosideng's first non-down apparel flagship store was also launched in Changshu earlier. In the coming year, the Group will expand its network of non-down apparel in first and second-tier cities by setting up more non-down apparel stores to increase its market share.

It is expected that the number of Bosideng non-down apparel stores will reach approximately 50 by the end of March 2009.

Regarding the official launch of non-down apparel products, Mr. Gao Dekang, Chairman of the Group, commented: "It is an important milestone for Bosideng to officially launch its non-down apparel.

The Group strives to develop non- down products so as to increase product categories and expand the Group's business.

In the future, we will maintain down apparel as our core business and bring customers quality and fashionable down apparel.

At the same time, we will develop our non-down apparel business by leveraging the Group's experience and competitive advantages, so as to position Bosideng as an all- rounded non-seasonal brand.

We believe that the business of the Group will further develop with promising future and bring maximum return to our shareholders."

Bosideng International Holdings Limited


Must ReadView All

Maharashtra govt to help textile units set up solar plants

Textiles | On 21st May 2018

Maharashtra govt to help textile units set up solar plants

The state government of Maharashtra has formed a panel to help set up ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search