Home / Knowledge / News / Apparel/Garments / Lifestyle brand Cherokee to be exclusively available at Megamart
Lifestyle brand Cherokee to be exclusively available at Megamart
25
Sep '08
Arvind Limited, India's largest integrated textile manufacturer and a leading branded apparel & retailer, operating across the entire value chain from design to fabric to brands has launched the world's largest family lifestyle brand Cherokee in India.

Brands that Cherokee Inc owns and represents generate over $4 billion in annual retail sales worldwide. The company's principal focus is global 'retail direct' licensing.

The Company has partnered with several of the best known retailers in the world including Target Stores, Tesco Plc, TJX Companies, Zellers (Hudson Bay Company) and Pick'n Pay among others in providing consumers with well understood brands, making them available on an exclusive basis with these retailers.

“We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing family brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment; we are confident that Cherokee will soon be one of the largest family lifestyle brands across India.

Cherokee will be exclusively available at Megamart, Megamart is known for offering consumers big brands and big savings. Cherokee is a perfect fit in our portfolio of brands and strengths our consumer offer manifold,” said Mr. J Suresh, CEO-Brands & Retail Arvind Ltd.

According to Larry Sass, Executive Vice President & Managing Director Business Development, Cherokee Inc, “India is one of the fastest growing economies around the world. This provides Cherokee with tremendous growth potential.

This relationship with Arvind & Megamart is a huge step towards our 'World Branding' objective. Arvind's track record and experience in building brands is tremendous and we are happy to partner with them”.

“There is no better partner who understands both branding and retail as Arvind Ltd. Arvind, was the first company to bring leading international clothing brands to India and their brand list and retail experience and expansion plans is impressive.

Their Megamart Outlet Centres, their Megamart stores and their retail experience provides us the right model for success,” said Mark Nawrocki, Executive Vice President & Managing Director Brand Development, Cherokee Inc.

ARVIND LTD

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search