Home / Knowledge / News / Apparel/Garments / Downy Total Care partners with Ann Taylor LOFT
Downy Total Care partners with Ann Taylor LOFT
26
Sep '08
As Procter and Gamble rolls out the launch of its new Downy Total Care fabric enhancer this month, the company has collaborated with Ann Taylor LOFT stores across the country to bring consumers a distinctive shopping experience.

Celebrity Stylist and TV personality Jorge Ramon is hosting five special Downy Total Care events at Ann Taylor LOFT locations throughout the country this fall.

As part of the promotion, several lucky women from each market will be pampered by personal shoppers and will have the exclusive opportunity to meet with Jorge to receive personalized style tips, gifts from Ann Taylor LOFT and special discounts store-wide.

The events, which kick off with the first 50 women at the Ann Taylor LOFT flagship store in Times Square, will also be held in Cincinnati (October 16), San Francisco (October 23), Atlanta (October 29) and Miami (November 13).

Women nationwide will be able to interact with Jorge and receive his style tips via customized hanger tags and in-store magazines at over 450 LOFT stores and also through the Ann Taylor LOFT and Downy Total Care Web sites.

"A woman's style reflects her story and conveys a message to the world about who she is," said celebrity stylist Jorge Ramon. "The most important secret when it comes to fashion is to find the best style to compliment your individual assets.

I am thrilled to be working with Downy and Ann Taylor LOFT to provide women with an exclusive passport to style and help them discover the best designs and the right colors to compliment their body shape and skin tone."

DOWNY HELPS KEEP THAT "FIRST WEAR LOVE" ALIVE:
To help women keep that first wear love alive, P&G researchers set out to develop a fabric enhancer that helps protect the "newness" of clothing so women can put their best look forward.

After many years and dedicated R&D hours, Downy researchers have combined the best of beauty and fabric care technologies to create the Protective Fiber Complex a formulation of silicone, polymers and chlorine neutralizers, providing the core benefits of softness and freshness, as well as shape and color retention.

The new product, on shelves now, is part of the Total Care Line, which also features Tide Total Care. Although not designed to only work as a regimen, when used together, Tide and Downy Total Care helps keep clothes looking beautiful even after 50 washes.

"Downy is committed to helping women discover clothing that not only looks great but also makes them feel great," said Mary Pochobradsky, Downy Marketing Director, P&G Fabric Care.

"We talk to women all the time and they often talk about choosing clothing based on an image they want to project. It can be a challenging and sometimes discouraging task, but when they find the perfect outfit, it boosts their confidence so they look and feel their best."

ONE OF THE BIGGEST LAUNCHES IN BRAND HISTORY:
Downy Total Care represents one of the brand's biggest launches in its 48-year history and looks to elevate the category to an inspiring new realm, transforming fabric care to 'Fashion Care.'


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search