Home / Knowledge / News / Apparel/Garments / Simple Necessit-Ease brings new line of intimates
Simple Necessit-Ease brings new line of intimates
27
Sep '08
Simple Necessit-Ease Inc brings a new type of panty, to the Intimate Apparel Market. A newcomer in the Intimate Apparel Industry answers the need of over 70 million American women with their BFF "Period Undies".

Made for women who get their period each month, the BFF "Period Undies" by Simple Necessit-Ease protects the wearer from embarrassing leaks on clothes that often occur during menstruation.

It all started while Grace SooHoo, the founder and president of the company gathered with a group of girlfriends. Sitting around and confiding their most embarrassing moments, one shared how she leaked through a light, summer white dress! "We all dreamed about how great it would be if there was an undergarment that would prevent that disaster from happening again," states Ms. SooHoo.

The thoughts were echoed by the hundreds of women we spoke to about the need for such a product. With 20 years in the apparel business, her company quickly began researching and developing a panty that would be used with feminine hygiene products to give that extra reassurance when you most need it.

Though pads and tampons have evolved throughout the years, the fact remains women still experience those potentially embarrassing accidents during menstruation.

After years of research and development, the Simple Necessit-Ease team found a treatment that is breathable and thin enough to provide the ultimate in comfort, and can withstand the rough and tumble of machine washings.

The new product BFF Period Undies, provides that EXTRA layer of protection women need, when their "Friend" can feel like the enemy! The soft, comfortable cotton /spandex panties and its innovative, breathable, coating, in the center and rear, keep any leaks from feminine hygiene products in the panty and NOT on clothes.

No worries, No Stress, Simple Necessit-Ease! Every girls new Best Friend Forever, when your "Friend" can feel like the enemy!

March 2004, Simple Necessit-Ease Inc launched their on-line store to further test the need. That success brought them to launch their panties to retailers at Lingerie-Americas in NY in August of 2007.

Simple Necessit-Ease


Must ReadView All

Apparel/Garments | On 21st Jul 2017

Walmart opens new fulfillment centre in Davenport

Walmart has opened a new e-commerce fulfillment centre in Davenport,...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X