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Simple Necessit-Ease brings new line of intimates
27
Sep '08
Simple Necessit-Ease Inc brings a new type of panty, to the Intimate Apparel Market. A newcomer in the Intimate Apparel Industry answers the need of over 70 million American women with their BFF "Period Undies".

Made for women who get their period each month, the BFF "Period Undies" by Simple Necessit-Ease protects the wearer from embarrassing leaks on clothes that often occur during menstruation.

It all started while Grace SooHoo, the founder and president of the company gathered with a group of girlfriends. Sitting around and confiding their most embarrassing moments, one shared how she leaked through a light, summer white dress! "We all dreamed about how great it would be if there was an undergarment that would prevent that disaster from happening again," states Ms. SooHoo.

The thoughts were echoed by the hundreds of women we spoke to about the need for such a product. With 20 years in the apparel business, her company quickly began researching and developing a panty that would be used with feminine hygiene products to give that extra reassurance when you most need it.

Though pads and tampons have evolved throughout the years, the fact remains women still experience those potentially embarrassing accidents during menstruation.

After years of research and development, the Simple Necessit-Ease team found a treatment that is breathable and thin enough to provide the ultimate in comfort, and can withstand the rough and tumble of machine washings.

The new product BFF Period Undies, provides that EXTRA layer of protection women need, when their "Friend" can feel like the enemy! The soft, comfortable cotton /spandex panties and its innovative, breathable, coating, in the center and rear, keep any leaks from feminine hygiene products in the panty and NOT on clothes.

No worries, No Stress, Simple Necessit-Ease! Every girls new Best Friend Forever, when your "Friend" can feel like the enemy!

March 2004, Simple Necessit-Ease Inc launched their on-line store to further test the need. That success brought them to launch their panties to retailers at Lingerie-Americas in NY in August of 2007.

Simple Necessit-Ease


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