Home / Knowledge / News / Apparel/Garments / Liz Claiborne takes steps to accelerate turnaround at Mexx
Liz Claiborne takes steps to accelerate turnaround at Mexx
29
Sep '08
Liz Claiborne Inc announced that is implementing initiatives to accelerate the turnaround of the Mexx business in Europe. These initiatives will focus on enhancing the brand by improving product appeal, more closely linking the wholesale and retail presentations and strengthening retail operations. To expedite this process, the company has made key appointments to the Mexx Europe Holdings (Mexx) management team.

Effective immediately, Tom Fitzgerald will become Interim Chief Executive Officer. Concurrently, the company has initiated a search for a permanent CEO for Mexx which is expected to be completed by early 2009. During this interim period, Mr. Fitzgerald will continue in his capacity as Senior Vice President, Direct Brands Services at Liz Claiborne Inc.

Mr. Fitzgerald replaces Jeff Fardell who is taking on a new role as Senior Vice President and Managing Director, Market Development for Liz Claiborne Inc. In this position, Mr. Fardell will focus on new opportunities for the company with an emphasis on market development and growth prospects in emerging markets.

Additionally, John Moore, a creative force from Abercrombie & Fitch's Hollister Co. line and Modern Amusement for Mossimo Inc., will serve as Consulting Vice President, Creative, effective immediately. Mr. Moore will set the vision for and oversee all design, product development and merchandising activities for the brand. Product influenced by Mr. Moore in conjunction with the Mexx creative team will be available in Fall 2009.

William L. McComb, Chief Executive Officer of Liz Claiborne Inc., commented on the announcement, "While we have made significant progress executing our turnaround plan at Liz Claiborne Inc, the Mexx turnaround process is at a critical juncture and we believe product enhancements, structural changes and new leadership are necessary to reinvigorate the brand and improve performance.

Mexx has many talented employees, a motivated workforce and strength in great markets. With that solid foundation, we believe Tom's track record of leading brand building efforts and brand realignments, retail operations expertise, and international experience -- including work in Mexx's key markets -- make him the right person to address the structural, creative and resource challenges Mexx faces today."

Mr. McComb continued, "The search for a permanent CEO is underway. Preferably a European, the candidate we are looking for is skilled in international brand building, with a sharp focus on enhancing margins and supply chain management, optimizing costs, building retail store productivity and nurturing wholesale relationships. I would like to thank Jeff Fardell for his service, passion and dedication to Mexx and I look forward to his continued service in his new role and his support during this transitional period."

Commenting on Mr. Moore's appointment, Mr. McComb said, "Our research shows that Mexx continues to be culturally relevant, but the brand's heritage which is fun-loving, non-conformist, European and contemporary has been missing in recent product, marketing and merchandising. John is an amazing creative talent and visionary who can re-infuse the heritage into the brand while conveying a fresh point of view.

This will ultimately help Mexx to regain its status as a beloved European brand. We believe our consumers and wholesale partners will be thrilled with the new look John and the Mexx team will develop. Additionally, we expect that the combination of Tom's brand/retail experience and operational discipline with John's identity building and product design acumen will help jumpstart this business and get it back on track."

These changes do not affect Mexx Canada, a separate operating division of Liz Claiborne Inc.

Liz Claiborne Inc


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search