Bodywear online expo at fibre2fashion

03 Oct '08

5 min read

The visitors or the attendees of the exhibition include wholesale buyers, representatives from trade companies, individual retailers & other buying groups. One thing that the exhibitors can be sure of is that their participation shall absolutely be a good launch for even an entrant into the industry as well as will power sales potent for already established ones. Promotion of the exhibition will be done through various conventional as well as newer ways of doing so. Internet, which is the binder of the entire world across boundaries, has immense force for remarkable awareness spreading. That said, branding and marketing of the event which plays the most influential part – is what the organizer is powerful at.

Fibre2fashion, which has a dense past of expert significant activities and business behavior, stands as a cordial partner to companies from the Textile-Apparel-Fashion industries, to foster their business ambitions in innovative fashions. The dot com is an immaculate version of an international community wallet for the said sectors. According to Swapnil Kanage – Spokesperson, Online Trade Fairs at fibre2fashion – About Body-wear market, he says, “As per reports – the global intimate wear market was around USD 29.15 billion in 2004, USD 30 billion in 2007, and is further projected to increase at the rate of 9% to become USD 31.6 billion by 2012.

Branded lingerie market is further expected by industry experts to see a rise of 25% by 2010. Of the total global lingerie sales, bras account for 56%, briefs at 32%, and day-wears make the remaining 12%. Retail lingerie market has grown by USD 770 million“.

“We have meticulously researched about the sector we're taking up for our next online trade fair. And hence, we are prepared to address the business ambitions of a huge community from the sector that is expected to take advantage of our Online Body-wear Expo' 08”, he further prides. In summing up, Mr. Swapnil Kanage said: “Body-wear Expo' 08 will create a niche platform for the body-wear industry – a promising online zone for branding, marketing, placing orders and learning new trends.”

Click here to visit the online event

Fibre2fashion News Desk - India

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