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Grabal Alok's Store Twenty One partners with Woolworths
Oct '08
Alok Group, Alok Industries Ltd being flag ship company of the group announced its group company Grabal Alok UK Ltd.'s Retail Chain 'Store Twenty One' partnering with Woolworths to open its stores (shop in shop) in 16 of Woolworths high street stores, creating 130 new high street jobs.

Woolworths is Britain's best loved general merchandise retailer, with great brands, strong market positions and a powerful presence in home entertainment, toys, confectionery, children's clothing and home essentials. Grabal Alok has already opened 4 stores (Concessions or Shop in Shop) in Clydebank, Harrow, Slough, Wrexham and Swindon on 9th October, 2008.

The remaining stores will be opened over the next four weeks. The 3,000 sq ft concessions will stock the latest styles and top trends in adult and teenage fashions, as well as footwear and accessories.

The concessions will be staffed by Store Twenty One employees, customer payment will be through the current Woolworths tills and stores will receive new fascias to incorporate Store Twenty One signage. James Collins, Woolworths' Business Development Director, says: "This is a fantastic partnership that offers a host of benefits to both parties.

Woolworths offers Store Twenty One fantastic high street locations and large volumes of customer traffic. Store Tweny One offers Woolies an extremely attractive customer offer. Value adult fashion and accessories is something which compliments Woolworths' product offering and we are therefore expecting strong trading results from the concessions."

Findlay Caldwell, Vice Chairman of Store Twenty One says, "Woolworths is a great partner for Store Twenty One with a strong value heritage and tremendous customer base. We're delighted to be opening our new Store Twenty One concept in Woolworths and to bring our latest fashion ranges at fantastic prices."

Store Twenty One:
Store Twenty One is one of Britain's hottest value fashion chains, offering the latest fashion at affordable prices. Store Tweny One is part of the Indian-owned QS Group.

Alok Industries Ltd

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