Home / Knowledge / News / Apparel/Garments / Target offers 'High School Musical' line from C9 by Champion
Target offers 'High School Musical' line from C9 by Champion
24
Oct '08
Hanesbrands Inc's Champion brand, which provided activewear that will appear in Walt Disney Pictures' “High School Musical 3: Senior Year,” celebrates the release of the film with a line of apparel inspired by the Champion items worn by characters in the movie, which opens tomorrow.

America's favorite high school students hit the big screen this time with new music, big dance numbers and a compelling story with all the fun—and big life decisions—senior year has to offer. Champion provided activewear apparel, including jackets and sweatpants, worn by the film's East High Wildcats.

Fans of the highly anticipated Disney feature film can get replica High School Musical 3-themed apparel from C9 by Champion at select Target Stores inspired by the athletic wear, cheerleader outfits, hooded sweatshirts, T-shirts, and team uniforms worn by Troy, Chad, and the rest of the Wildcats characters.

“Being so involved with 'High School Musical 3' was the perfect challenge for Champion to showcase its innovation and capabilities,” said Kevin Hall, Hanesbrands executive vice president, chief marketing officer. “This effort deepens our working relationship with Disney and is an excellent complement to Hanesbrands and Champion's long-term marketing alliance with Walt Disney Parks and Resorts.”

Last year, Hanesbrands and Champion entered a 10-year alliance with Disney, which includes product co-branding, attraction sponsorships and other brand visibility and signage at Walt Disney Parks and Resorts properties.

“Champion produced these clothes to engage the millions of 'High School Musical' fans who share our enthusiasm for playing and spending time with friends,” said Claire Edgar, director, Champion brand marketing. “The 'High School Musical' line from C9 by Champion gives fans great athletic apparel with great comfort, fit and quality and all the style and fun of the East High Wildcats.”

The “High School Musical 3” line from C9 by Champion will offer the following products:

- Fully lined mesh hoodie, available in true white or orange glow
- Wildcats racerback tank, available in true white
- Short sleeve polo, available in true white or orange glow
- Mesh skort, available in orange glow

The “High School Musical” line from C9 by Champion is available in the boys and girls departments at select Target stores for a limited time. The line of products will be supported by a nationwide marketing campaign that includes national print advertising in teen magazines, online banner ads, point-of-sale placement, a special promotion for elementary and middle school coaches and a national public relations effort.

“These products fit perfectly with our 'How You Play' advertising campaign and provides new opportunities to bring the Champion brand into the lives of our consumers,” Edgar said. “We are pleased to build upon our alliance with Disney.”

The Hanesbrands-Disneyalliance included the naming rights for Champion Stadium at Disney's ESPN Wide World of Sports Complex, the nation's premier amateur sports venue. There are also brand placement and promotional opportunities throughout the 220-acre complex and in-store promotional and brand building opportunities at ESPN Zone restaurants and stores.

Champion offers a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion can be purchased at most sporting goods and department stores.

Hanesbrands Inc


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Apparel/Garments | On 23rd Apr 2018

Transparency helps in swiftly alerting brands

Disclosing key supplier, supply chain and operational information...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search