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JCPenney enhances Stafford & Worthington Career brands
31 Oct '08
4 min read
-- Stafford Signature -- Provides customers affordable luxury with items featuring high-quality fabrics and impeccable detail. Stafford's new dress business casual sportswear line falls into this sub-brand.
Worthington:
Launched in 1985, Worthington delivers versatile, on-trend, head-to-toe looks for the modern lifestyle career woman. Designed to ensure a coordinated look, new enhancements to the brand include upgraded, season-less, stretch and easy-care fabrics along with an expanded assortment of the brand's petite and women's sizes.
Recognizing that pants are the foundation from which a woman builds her career wardrobe, JCPenney has also extended the brand's pant offering with three distinct fits based on a woman's body shape. The pant fits include:
-- Modern -- Sitting just below the waist, this is Worthington's most versatile fit.
-- Curvy -- Offering a contoured fit that sits slightly below the waist, this fit is perfect for those built with a smaller waist than hip measurement.
-- Straight -- Sitting lower on the waist, this slimmer fit is perfect for those with little difference between their waist and hip measurement.
With a pant as her core career piece, women can choose from an array of tops and accessories throughout the collection to create a variety of looks for today's workplace.
Additional enhancements:
The expansion of Stafford and Worthington is complemented with a new in-store visual presentation that highlights the additions to each brand, along with mannequins showcasing head-to-toe looks to assist customers in bringing pieces together in a fashionable way.
JCPenney's website, jcp.com, showcases the additions to each brand, along with a variety of Worthington and Stafford "Solutions" pages offering tips and ideas, as well as customer reviews. The expanded collections will be further supported by direct mail and online marketing.
Worthington:
Launched in 1985, Worthington delivers versatile, on-trend, head-to-toe looks for the modern lifestyle career woman. Designed to ensure a coordinated look, new enhancements to the brand include upgraded, season-less, stretch and easy-care fabrics along with an expanded assortment of the brand's petite and women's sizes.
Recognizing that pants are the foundation from which a woman builds her career wardrobe, JCPenney has also extended the brand's pant offering with three distinct fits based on a woman's body shape. The pant fits include:
-- Modern -- Sitting just below the waist, this is Worthington's most versatile fit.
-- Curvy -- Offering a contoured fit that sits slightly below the waist, this fit is perfect for those built with a smaller waist than hip measurement.
-- Straight -- Sitting lower on the waist, this slimmer fit is perfect for those with little difference between their waist and hip measurement.
With a pant as her core career piece, women can choose from an array of tops and accessories throughout the collection to create a variety of looks for today's workplace.
Additional enhancements:
The expansion of Stafford and Worthington is complemented with a new in-store visual presentation that highlights the additions to each brand, along with mannequins showcasing head-to-toe looks to assist customers in bringing pieces together in a fashionable way.
JCPenney's website, jcp.com, showcases the additions to each brand, along with a variety of Worthington and Stafford "Solutions" pages offering tips and ideas, as well as customer reviews. The expanded collections will be further supported by direct mail and online marketing.
J. C. Penney Company Inc
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