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Clothings with conscience from MORALFIBRE
05
Nov '08
MORALFIBRE, an Ahmedabad based company is short listed as one of the top businesses in an international competition by the prestigious organisation, Ethical Fashion Forum, based in London, UK. They are short-listed in the 'Ethical Business Award' category.

MORALFIBRE brand stands for Clothing with a Conscience. They specialise in fabrics - cottons, silks, wool and blends including organic cotton, furnishings and Feel-Well-Fashions.

MORALFIBRE is set out to re-invent the old fabric making technology of hand spun hand woven fabric (khadi) and make it relevant to the twenty first century. Today when the concerns about Global Warming and Climate Change are growing, MORALFIBRE is a unique way of fabric making, clean energy and sustainable initiative.

They create the new generation of quality fabrics and hope to encourage, the now dwindling 850,000 worker - strong Khadi industry to move to the next level. MORALFIBRE is at present working with some of the few well-run 'Khadi' producing organisations based in Gujarat.

Their intention is to generate opportunities to improve their work and 'capacity – build' them so that more and more people get fair work opportunities without harming the environment.
A purchase of MORALFIBRE is a step towards creating a 'Carbon Neutral' and 'Zero Poverty World'.

Shailini Sheth Amin, the founder of MORALFIBRE is an architect by profession. She has been involved with several energy conservation projects, community projects and she has set up charities in India and abroad. 'Despite rapidly losing its reputation, I found that some consumers and designers, both in India and abroad, admire the hand-spun, hand-woven cloth for its rich texture, versatility and wearability.

The fact that it is made with almost zero carbon foot-print and is made instead by 'people's energy', makes this fabric unique. With this vision we set up MORALFIBRE in 2007.' MORALFIBRE products are available across the globe through their website. They work in a wholesale market and mainly with designers and businesses.

People's perceptions are changing. Shailini believes that sustainable developments and industries are almost inevitable for further growth in India. Considering the huge market share of textile industry, growth area in this industry with all round profitability is going to be in organic, fair trade and sustainable markets.

By promoting sustainable textile industry in a committed way, India can emerge as a world leader in reducing Carbon Footprint and increase its respectability and its market share globally – possibly beating China in our revenue from this exclusive market. Unlike China, we can do this without costing our natural resources and harming the environment.

'To be short-listed for this award by the prestigious jury of Ethical Fashion Forum in our second year of work in itself is a great honour. Congratulations on your achievements, the judges were inspired by your work', Josie Nicholson of Ethical Fashion Forum said.

The award ceremony is to be held in London on November 13, 2008.

MORALFIBRE


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