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Direct-to-consumer net sales drop at Abercrombie & Fitch
10
Nov '08
Abercrombie & Fitch reported net sales of $215.0 million for the four-week period ended November 1, 2008, a 14% decrease from net sales of $251.1 million for the four-week period ended November 3, 2007. October comparable store sales decreased 20%. Total Company direct-to-consumer net sales decreased 4% to $17.7 million for the four-week period ended November 1, 2008, compared to the four-week period ended November 3, 2007.

Year-to-date, the Company reported a net sales increase of 1% to $2.542 billion from $2.521 billion last year. Comparable store sales decreased 8% for the year-to-date period. Year-to-date, the Company reported that direct-to-consumer net sales increased 17% to $175.9 million.

October 2008 Developments

* Total Company net sales decreased 14%

* Total Company direct-to-consumer net sales decreased 4%

* Total Company comparable store sales decreased 20%

* Abercrombie & Fitch comparable store sales decreased 14%

* abercrombie comparable store sales decreased 26%

* Hollister Co. comparable store sales decreased 25%

* RUEHL comparable store sales decreased 26%

The Company operated 353 Abercrombie & Fitch stores, 209 abercrombie stores, 495 Hollister Co. stores, 27 RUEHL stores and 13 Gilly Hicks stores in the United States at the end of fiscal October. The Company operates three Abercrombie & Fitch stores, one abercrombie store, three Hollister Co. stores in Canada, and one Abercrombie & Fitch store and one Hollister Co. store in London, England.

Abercrombie & Fitch

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