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Spencer's inks exclusive tie up with Beverly Hills Polo Club
17 Nov '08
5 min read
“We are very happy with our association with the BHPC brand. BHPC is globally acclaimed as an aspirational lifestyle brand which commensurate with our new brand proposition – Taste the World – which embodies the best that the world has to offer to our consumers. This is yet another initiative by Spencer's to differentiate itself by bringing new and exciting products and experiences to the evolving Indian consumers.”
Mr. Goenka added.
Eli Haddad said, “Beverly Hills Polo Club is an iconic American lifestyle brand distributed in over fifty countries. BHPC represents a Californian fashion heritage, authenticity and value. India, with its youthful and vibrant fashion provides an ideal fit for the introduction of all our categories fully representing the BHPC lifestyle.
I am delighted that Spencer's is a partner in this initiative. With its 150 year experience in retailing and aggressive growth plans, I am confident that BHPC will soon be a brand of choice amongst urban Indians seeking a comprehensive lifestyle brand.”
The first BHPC store at Spencer's, Gurgaon, MGF Megacity Mall follows the Exclusive Branded outlet concept over an area of 1000sq.ft, with merchandize ranging from Rs.399/- to Rs.1499/-. Over the next three months, Spencer's will dedicate about 12000 sq.ft space to the brand and target a turnover of Rs.1 crore, a month. It also plans to set up three standalone stores of an average 1500 sq.ft over the same period. The first standalone store is likely to come up in New Delhi by early next year.
About Spencer's Retail Limited:
Spencer's Retail Limited, part of the Rs 13,500 crores RPG Enterprises, is a multi-format food-first retailer providing the widest range and assortment of products to its key consumer segment of female, SEC A in the age group of 25 – 34.
The organization runs 400 stores, including about 32 large format stores across 66 cities in India, focusing on verticals like food and grocery, fruit and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music, books and mobility solutions, the later three forming part of specialty retail division.
Spencers is one of the earliest entrants into the retail space and literally introduced the Indian consumer to the concept of organized retailing. In fact, the first ever hyper store in India was launched by Spencers at Hyderabad in the year 2000. The journey onwards has been one of the most aggressive of all the retail players in India.
In the last financial year, Spencers increased their stores from 150 to 400 with a target of expanding by 300 more this year. It employs over 12000 professionals who are specially trained to live up to the consumer needs and the business objectives of the organization. Spencers is on a high growth path with a target of Rs. 1500 crores sales turnover by the end of the current financial year.
Spencer's was awarded the Turnaround Retailer of the year 2006 at the India Retailers Forum, 2007 in Mumbai And the “Most Evolved Retailer of the year 2007 at the same forum this year.
Mr. Goenka added.
Eli Haddad said, “Beverly Hills Polo Club is an iconic American lifestyle brand distributed in over fifty countries. BHPC represents a Californian fashion heritage, authenticity and value. India, with its youthful and vibrant fashion provides an ideal fit for the introduction of all our categories fully representing the BHPC lifestyle.
I am delighted that Spencer's is a partner in this initiative. With its 150 year experience in retailing and aggressive growth plans, I am confident that BHPC will soon be a brand of choice amongst urban Indians seeking a comprehensive lifestyle brand.”
The first BHPC store at Spencer's, Gurgaon, MGF Megacity Mall follows the Exclusive Branded outlet concept over an area of 1000sq.ft, with merchandize ranging from Rs.399/- to Rs.1499/-. Over the next three months, Spencer's will dedicate about 12000 sq.ft space to the brand and target a turnover of Rs.1 crore, a month. It also plans to set up three standalone stores of an average 1500 sq.ft over the same period. The first standalone store is likely to come up in New Delhi by early next year.
About Spencer's Retail Limited:
Spencer's Retail Limited, part of the Rs 13,500 crores RPG Enterprises, is a multi-format food-first retailer providing the widest range and assortment of products to its key consumer segment of female, SEC A in the age group of 25 – 34.
The organization runs 400 stores, including about 32 large format stores across 66 cities in India, focusing on verticals like food and grocery, fruit and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music, books and mobility solutions, the later three forming part of specialty retail division.
Spencers is one of the earliest entrants into the retail space and literally introduced the Indian consumer to the concept of organized retailing. In fact, the first ever hyper store in India was launched by Spencers at Hyderabad in the year 2000. The journey onwards has been one of the most aggressive of all the retail players in India.
In the last financial year, Spencers increased their stores from 150 to 400 with a target of expanding by 300 more this year. It employs over 12000 professionals who are specially trained to live up to the consumer needs and the business objectives of the organization. Spencers is on a high growth path with a target of Rs. 1500 crores sales turnover by the end of the current financial year.
Spencer's was awarded the Turnaround Retailer of the year 2006 at the India Retailers Forum, 2007 in Mumbai And the “Most Evolved Retailer of the year 2007 at the same forum this year.
Spencer's
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