Home / Knowledge / News / Apparel/Garments / Forzani Group launches new store design model
Forzani Group launches new store design model
08
Dec '08
Athletes World, a corporate banner of The Forzani Group Ltd., Canada's largest retailer of sporting goods is proud to unveil its new store design and overall store branding to coincide with the opening of three new stores. The new design concept will debut December 9th in St. Albert, Alberta at St. Albert Centre (#300, 375 St. Albert Road).

On December 13th, both the Gander Mall in Gander, Newfoundland (132 Bennett Drive) and Orchard Park in Kelowna, British Columbia (2271 Harvey Avenue) will also receive the new design treatment.

The new contemporary design focuses on elements that will set Athletes World apart from other mall-based athletic retailers. The front entrance is wrapped in a daring orange colour leading to the cash desk, showcasing AW's blue logo complemented by a circular blue ceiling valence.

Recognition of the brand is additionally amplified with a blue bulk-head that encompasses the entire perimeter of the store. The store layout and merchandising strategy has improved to draw attention to specific brands by gender.

The presence of brands like TapouT, Ecko Red, Nike and adidas will be highlighted by unique marketing panels creating focal sections in the apparel walls. Footwear will be showcased in a new open-concept footwear wall composed of free-standing footwear columns.

AW's colour palette intentionally mixes warm (oranges, browns) and cool (blues, whites) colour attributes which evoke very different emotions. "The juxtaposition in colour further creates an atmosphere that is a bit off beat, highly distinguishable and facilitates personal style and expression," said Lorissa Dong, Marketing & Communications Manager for The Forzani Group Ltd.

"At AW, we encourage individuality, from our brand names and trend wear to our young hip sales associates and cool environment. We hold the formula for our customers to Stand Out."

As the premier speciality retailer of footwear and apparel in athletic and street fashion - catering to the 13-18 demographic - the new design lends itself to the young, capricious audience and premium brands of the Athletes World product line.

No other athletic retailer houses together men's and women's prestigious brands like adidas, Nike, Puma, New Era, TapouT, PNB, Ecko, Ecko-red, Avirex, DC, Mayhem, Baby Phat and Groggy.

Designed together with Parchoma & Jones Design Inc. of Calgary and The Forzani Group Ltd. construction team, the new store concept translates gallant unconformity and reinforces the Athletes World brand image as a cut above the rest.

About The Forzani Group Ltd.:
The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, National Sports, Sports Experts,Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source and Athletes World.

Forzani Group


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Textiles | On 26th Jul 2017

BCI releases 2016 BCI annual report

The Better Cotton Initiative (BCI), a not-for-profit organisation...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X