Home / Knowledge / News / Apparel/Garments / Dreanna Bane joins Gramicci team as Design Director
Dreanna Bane joins Gramicci team as Design Director
09
Dec '08
Dreanna Bane has been named design director for Gramicci, the rapidly growing manufacturer of durable, yet uniquely original, outdoor lifestyle apparel.

In her role, the fashion industry veteran will lead the Agoura Hills-based company's design lab in efforts to win over an even greater customer following for Gramicci's portfolio of 'Never the Norm' clothing. As examples of the design lab's recent innovations, in the past three years, the 26-year-old brand has extended its product offering to include the Greenicci collection of all-organic or recycled sportswear, and the new Gramicci Urban Biking product.

The Urban Biking line immediately hit upon a trend and need in the market among the growing number of bicycle riders who desire functional clothing that meets demands for current style with designs that can be worn to work or to a restaurant.

Bane, 46, joins the team with over 17 years of management, design and product development expertise. Most recently, she was a freelance designer launching new lines and collections for such companies as A Gold E, Caravan Fashion Enterprises and RYS, Inc..

Prior to that, she was a designer/merchandiser for Lucky Brand Dungarees and at Safety Clothing Co., where she specialized in denim as well as vintage-inspired knits. She began her career in 1991 at Guess! Inc.

Marty Weening, president of Gramicci, said Bane brings considerable experience along with a knowledge and understanding of the Gramicci consumer and the era that gave Gramicci its roots. “We are very pleased to have Dreanna joining us. She is a complete designer, who shares our ambition to be astute students of the consumer,” he commented. “Dreanna also has the skill set for designing directly to what that consumer is living.”

A resident of Conjeo Valley, Ca., Bane is a graduate of the Otis Art Institute of Parson's School of Design with a Bachelor of Fine Arts Degree in Fashion Design.

Gramicci, considered the 'soul brand' of the outdoor industry, is associated with the iconic styles of the industry including the company's introduction of the G-climbing pant over 26 years ago. Under the leadership of Marty Weening, the company has, in recent years, evolved into a major resource and partner for outdoor lifestyle apparel.

Gramicci


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search