Home / Knowledge / News / Apparel/Garments / Gramicci introduces Evo-Tek organic performance apparel
Gramicci introduces Evo-Tek organic performance apparel
15
Dec '08
Gramicci has introduced Evo-Tek knit, an innovative material that helps bring natural and organic fabrics to performance apparel.

Consumers have made it clear they want moreecologically-friendly products. According to a just-released report by researchers Frost & Sullivan, 73% of Americans say they are "very likely" or "somewhat likely" to purchase products made of recycled materials in the future.

Many consumers, however, have been disillusioned by the effectiveness of natural fabrics for high-performance needs. Gramicci has solved that concern with Evo-Tek, the latest fabric innovation from the rapidly growing manufacturer of outdoor lifestyle apparel.

Offered primarily within the company's Greenicci collection of apparel made from organic or recycled fabrics, Evo-Tek is a dual color-plated single jersey made from 55% organic cotton and 45% recycled polyester. The fabric is being used in both men's and women's products for Fall 2009.

"This is an important launch for us because we've taken a technical fabric and made it organic. There has been strong demand for a sport line to be made of sustainable materials," explained Susan Foster, menswear designer for Gramicci.

She noted that garments with Evo-Tek knit serve as a superb base layer since they can wick moisture away from the skin to the surface of the fabric. That benefit makes Evo-Tek perfect for products such as the Greenicci Tail Gunner men's performance t-shirt. Because of such benefits, Evo-Tek is also being used in men's and women's jerseys in the company's new Urban Biking line.

Adding to the advantages inherent to Evo-Tek, the garments have such other performance features as kangaroo pockets, thumb holes for extra warmth and snap gators that can cover the wearer's face and mouth in severe weather.

Innovations such as Evo-Tek are helping Gramicci post double-digit sales gains in a challenging retail environment. Other breakthrough products within the last year have included the Urban Biking line, a four-way t-shirt and extensions to the Greenicci collection, which now accounts for more than 35% of overall sales.

Gramicci


Must ReadView All

IOC, MCPI to set up ₹1000 cr PSF unit in Odisha

Textiles | On 23rd May 2018

IOC, MCPI to set up ₹1000 cr PSF unit in Odisha

Indian Oil Corporation (IOC) has teamed up with Materials Chemicals...

Courtesy: Marks and Spencer

Apparel/Garments | On 23rd May 2018

M&S to close 14 Clothing & Home stores by 2019

Marks & Spencer (M&S), a leading British multi-national retailer,...

Garment products dominate across textile businesses: FESPA

Textiles | On 23rd May 2018

Garment products dominate across textile businesses: FESPA

Garment products dominate across all textile businesses, with sports...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search