Home / Knowledge / News / Apparel/Garments / Gramicci introduces Evo-Tek organic performance apparel
Gramicci introduces Evo-Tek organic performance apparel
15
Dec '08
Gramicci has introduced Evo-Tek knit, an innovative material that helps bring natural and organic fabrics to performance apparel.

Consumers have made it clear they want moreecologically-friendly products. According to a just-released report by researchers Frost & Sullivan, 73% of Americans say they are "very likely" or "somewhat likely" to purchase products made of recycled materials in the future.

Many consumers, however, have been disillusioned by the effectiveness of natural fabrics for high-performance needs. Gramicci has solved that concern with Evo-Tek, the latest fabric innovation from the rapidly growing manufacturer of outdoor lifestyle apparel.

Offered primarily within the company's Greenicci collection of apparel made from organic or recycled fabrics, Evo-Tek is a dual color-plated single jersey made from 55% organic cotton and 45% recycled polyester. The fabric is being used in both men's and women's products for Fall 2009.

"This is an important launch for us because we've taken a technical fabric and made it organic. There has been strong demand for a sport line to be made of sustainable materials," explained Susan Foster, menswear designer for Gramicci.

She noted that garments with Evo-Tek knit serve as a superb base layer since they can wick moisture away from the skin to the surface of the fabric. That benefit makes Evo-Tek perfect for products such as the Greenicci Tail Gunner men's performance t-shirt. Because of such benefits, Evo-Tek is also being used in men's and women's jerseys in the company's new Urban Biking line.

Adding to the advantages inherent to Evo-Tek, the garments have such other performance features as kangaroo pockets, thumb holes for extra warmth and snap gators that can cover the wearer's face and mouth in severe weather.

Innovations such as Evo-Tek are helping Gramicci post double-digit sales gains in a challenging retail environment. Other breakthrough products within the last year have included the Urban Biking line, a four-way t-shirt and extensions to the Greenicci collection, which now accounts for more than 35% of overall sales.

Gramicci


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search