Home / Knowledge / News / Apparel/Garments / UNIQLO to produce official T-shirt for 2009 Cannes Lions
UNIQLO to produce official T-shirt for 2009 Cannes Lions
17
Dec '08
UNIQLO joins hands with Cannes International Advertising Festival to produce official T-shirt Design open to applicants worldwide.

- "2009 Cannes Lions T-shirt Grand Prix" competition to create the most suitable T-shirt design for the leading creative ad festival in the world -

After winning the Cannes Lions Grand Prix in 2008, UNIQLO is to produce an official T-shirt for the same Grand Prix in 2009.

A Grand Prix-winning design will be commercialized as a T-shirt for distribution at Cannes Lions 2009. And, all 10 selected entries will be adopted for T-shirts to be sold at UNIQLO stores next summer.

- Why produce an official T-shirt for Cannes Lions 2009?
UNIQLO won the Grand Prix in the Titanium and Cyber Sections at the 2008 Cannes Lions advertising festival for its web-based UNIQLOCK global promotion tool. The Cannes Lions recognized UNIQLO's creativity with its award and then later, when the organizers of the Cannes Lions began to see the potential media value of the T-shirt, cooperation was forged between the organizers and UNIQLO, the developer of T-shirts, as media to promote individual expression. The end result has been the creation of an official T-shirt. In order to attain the very best possible design, UNIQLO has decided to transform this T-shirt creation into a worldwide design competition. The 2009 Cannes Lions judges will screen the entries and select the T-shirt design that they feel most suitable for the leading creative advertising festival in the world.

- 2009 Cannes Lions official T-shirt design competition
The subject for this UNIQLO official T-shirt design competition must focus on the "lion", the symbol of the Cannes International Advertising Festival. As long as the basic material involves the lion theme, the applicant is free to design the T-shirt however he/she wishes. Ten entries from among the submitted designs will be selected and one entry is to receive the Grand Prix. The Grand Prix-winning design will be commercialized as a T-shirt for distribution to guests and members of the media at Cannes Lions 2009 next June. And, T-shirts based on all 10 designs selected will be sold in UNIQLO stores.

- Cannes International Advertising Festival
The Cannes International Advertising Festival is an international advertising event hosted by International Advertising Festival Limited with headquarters located in London. Officially called the "International Advertising Festival", the event is also referred to as the "Cannes Lions" after the lion trophies presented to winners.

The festival is held every year in June in Cannes in the south of France to select winners for each of the 10 established segments.

Design criteria - The subject for this UNIQLO official T-shirt design competition must focus on the "lion", the symbol of the Cannes International Advertising Festival. As long as the basic material involves the lion theme, the applicant is free to design the T-shirt however he/she wishes.

Grand Prix - The winning applicant will be invited to Cannes Lions 2009.
Entry period - Thursday, November 21, 2008 through Sunday, December 21, 2008

Entry criteria - There are no age or nationality restrictions. Entries can be submitted from all over the world.

Method of judging - The 2009 Cannes Lions judges will judge the competition directly. They will select 10 entries from among the submitted designs and then one entry to receive the Grand Prix.

UNIQLO


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search