Home / Knowledge / News / Apparel/Garments / Holiday season fails to perk up apparel sales
Holiday season fails to perk up apparel sales
Dec '08
The NPD Group Inc released the results of its latest Consumer Spending Indicator study. The holiday retail season is in full swing, and all indications suggest the U.S. consumer is looking for ways to spend less. According to the December survey 81% of consumers say they plan to spend less money than usual.

“One factor of significance is the measure of how consumers feel about their jobs,” noted Marshal Cohen, chief industry analyst for NPD. In April, 41% of respondents said they were either 'very' or 'somewhat' concerned about their jobs. In December, 48% told NPD they are concerned about the security of their jobs. “That 7 point increase is big news and until we see a drop-off in concern, consumers will remain hesitant to spend,” said Cohen.

Also putting a damper on spending, more consumers see their personal circumstances as worse this year than last.

The Consumer Spending Indicator also takes a look at how consumers are reacting to the economic challenges they are facing. NPD has been asking consumers 'which kinds of money-saving, promotional events and/or programs do you think you are more likely to take advantage of now and in the coming months?'

“We continue to see consumers planning a shift in what will motivate their purchasing and clearly the motivation is in the savings,” said Cohen.

When looking at what categories see the most impact of these challenging economic times, there is one category that is consistently among the most challenged. That category is Apparel. Fifty-five percent of consumers say they plan to spend less on Apparel this month. That number is at its lowest point in the history of this study. In April, 45% of consumers told NPD that they planned to spend less on apparel, this month 55% said they plan to spend less on apparel.

What is behind the consistent challenges in the Apparel business? “Among the challenges are the absence of anything new or innovative and the lack of anything the consumer absolutely HAS to have.” stated Cohen. Something else of note: this month, 61% of consumers say they plan to focus more on what people need rather than on what they want in their choice of holiday gifts. “After all, how many of us really need another sweater?” asked Cohen.

The NPD Group Inc

Must ReadView All

Textiles | On 17th Jan 2017

GST rollout from July 1; states to control small taxpayers

The Centre and states have reached a consensus on the issue of dual...

Textiles | On 17th Jan 2017

Reliance Industries net increases 3.6% in Q3FY17

In the three months ended December 31, 2016, India’s biggest private...

Courtesy: Carnegie Fabrics

Textiles | On 17th Jan 2017

Calera Capital acquires majority stake in Carnegie Fabrics

Private equity firm Calera Capital has bought a majority stake in...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search