Home / Knowledge / News / Apparel/Garments / Total Apparel to become retail partner for FIFA events
Total Apparel to become retail partner for FIFA events
24
Dec '08
Total Apparel Group Inc announced that it has been appointed by FIFA's Exclusive Worldwide Master Licensee, Global Brands Group (GBG) for a multi-year exclusive Distribution Rights agreement within the United States, Caribbean and U.S. Territories for 2010 FIFA World Cup and other FIFA Branded Products in the broad apparel, footwear, accessories and related products categories.

In 2005 Global Brands Group Inc was appointed by FIFA as its exclusive retail, licensing and event merchandising representative worldwide for 2007-2014. In doing so GBG's goal is to develop an unparalleled sport, leisure, lifestyle and event range of FIFA officially licensed products. The mission is "To create the leading sport lifestyle and event brand through the fusion of football (soccer) and fashion."

FIFA, the world governing body of football, is considered one of the world's most recognized corporate marks. Over 26 billion cumulative viewers watched the 64 matches of the 2006 FIFA World Cup and there was over $US2 billion in FIFA related retail sales generated globally. However, in the 104-year history of the organization, this is the first time that an official signature collection of merchandise bearing the FIFA mark has been launched outside of direct connections to actual FIFA World Cup events.

Mr. Mark Matheny, CEO & Co-Chair of GBG agrees, saying "Total Apparel Group provides FIFA and Global Brands Group with a first class distribution and retail partner for both FIFA Event- and FIFA-branded product, and we are very excited about the prospects of really creating additional momentum for FIFA and football (soccer) in such a large and sports passionate market alongside such a strong organization."

As GBG's master distribution partner, Total Apparel Group will in a sense help act as "ambassadors" for the FIFA brand in the United States. The company will add value to the traditional licensing model, building market share by supporting the growth of the FIFA brand, generating investment into the brand from various channels of distribution, and maintaining control of the distribution of the brand to consumers by utilizing its vast knowledge of the U.S. retail landscape.

Janon Costley, CEO of Total Apparel Group, commented, "We are excited to have the opportunity to be included among a select group of companies worldwide that have secured the rights to participate in this enormous global event, work with this extraordinary organization and launch a product line based on an iconic brand with such a strong global sports heritage."

"We understand the significance of this market to the overall success of the FIFA brand globally and despite the current challenges facing the retail environment, we feel that there are tremendous opportunities for newness, especially with an internationally recognized iconic mark, offering a product and a concept that currently does not exist in an increasingly diverse market where there is growing demand for such product."


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search