Home / Knowledge / News / Apparel/Garments / Filip to debut ContraBrand lifestyle clothing line at ASR
Filip to debut ContraBrand lifestyle clothing line at ASR
22
Jan '09
Andre Filip, an entrepreneur with visionary style and an intuitive grasp of cutting-edge trends, is set to launch an urban-meets-iconic take on clothing directed at the action sports audience at this year's Action Sports Retailer (ASR) trade show event. Showcasing to leading retailers from around the world, Filip will debut his ContraBrand lifestyle clothing line, a rebellious counterpart to the established surf/skate/snow/motocross culture, on Jan. 22-24 in San Diego, Calif., at Booth No 1802.

“ContraBrand speaks to consumers who want to define themselves within a non-conformist niche. The brand resonates with an alternative audience tired of seeing the shirt on their back – on everyone else's back,” says Filip, who is also CEO of ELA Advertising, Filip Entertainment and Filip Vodka. “ContraBrand apparel says 'this is me, take it or leave it.' It's not just about the apparel; it's about the attitude that follows.”

Statement-Making Anti-Establishment Label Breaks all the Rules and Looks Good Doing It

The ContraBrand line, which takes inspiration from the surf/skate/snow/motocross lifestyle, is a defiant take on existing action sports style. Long- and short-sleeved T-shirts, tank tops and thermals will be a staple of the line initially, with accessories, fleeces and cut-and-sew bodies figuring in later. ContraBrand wearers, likely young men and girls aged 14 to 24, will pick up on the company's subtle anti-establishment feel, while appreciating the apparel's ability to speak to their unique desires to be set apart from the mainstream.

The line is the first for Filip, who has collaborated with recognized fashion designer and former Top 10 world pro female street luger, Pamela Zoolalian. The designer, a rebel in her own right, made a name for herself by beating men at their own game in competition at the X-Games and Gravity Games; later going on to be featured in a plethora of top international magazines, television programs and commercials. Zoolalian has parlayed her extreme sports lifestyle expertise into a successful career in fashion design, and has delivered 20 to 25 tightly designed graphics to set the tone for Filip's confrontational new line.

ContraBrand is expected to make an iconic statement at ASR. The brand will be available online at www.getcontrabrand.com beginning in fall of 2009.

ContraBrand by Andre Filip is a rebellious new action sports brand, featuring young men's and juniors urban clothing. The label's statement-making designs cater to the surf, skate, snow and motocross lifestyle – youth who are tired of the mainstream and looking for something different.

Andre Filip


Must ReadView All

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Textiles | On 22nd Nov 2017

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Karl Mayer, a technology and market leader in textile machinery from...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search