Home / Knowledge / News / Apparel/Garments / Filip to debut ContraBrand lifestyle clothing line at ASR
Filip to debut ContraBrand lifestyle clothing line at ASR
22
Jan '09
Andre Filip, an entrepreneur with visionary style and an intuitive grasp of cutting-edge trends, is set to launch an urban-meets-iconic take on clothing directed at the action sports audience at this year's Action Sports Retailer (ASR) trade show event. Showcasing to leading retailers from around the world, Filip will debut his ContraBrand lifestyle clothing line, a rebellious counterpart to the established surf/skate/snow/motocross culture, on Jan. 22-24 in San Diego, Calif., at Booth No 1802.

“ContraBrand speaks to consumers who want to define themselves within a non-conformist niche. The brand resonates with an alternative audience tired of seeing the shirt on their back – on everyone else's back,” says Filip, who is also CEO of ELA Advertising, Filip Entertainment and Filip Vodka. “ContraBrand apparel says 'this is me, take it or leave it.' It's not just about the apparel; it's about the attitude that follows.”

Statement-Making Anti-Establishment Label Breaks all the Rules and Looks Good Doing It

The ContraBrand line, which takes inspiration from the surf/skate/snow/motocross lifestyle, is a defiant take on existing action sports style. Long- and short-sleeved T-shirts, tank tops and thermals will be a staple of the line initially, with accessories, fleeces and cut-and-sew bodies figuring in later. ContraBrand wearers, likely young men and girls aged 14 to 24, will pick up on the company's subtle anti-establishment feel, while appreciating the apparel's ability to speak to their unique desires to be set apart from the mainstream.

The line is the first for Filip, who has collaborated with recognized fashion designer and former Top 10 world pro female street luger, Pamela Zoolalian. The designer, a rebel in her own right, made a name for herself by beating men at their own game in competition at the X-Games and Gravity Games; later going on to be featured in a plethora of top international magazines, television programs and commercials. Zoolalian has parlayed her extreme sports lifestyle expertise into a successful career in fashion design, and has delivered 20 to 25 tightly designed graphics to set the tone for Filip's confrontational new line.

ContraBrand is expected to make an iconic statement at ASR. The brand will be available online at www.getcontrabrand.com beginning in fall of 2009.

ContraBrand by Andre Filip is a rebellious new action sports brand, featuring young men's and juniors urban clothing. The label's statement-making designs cater to the surf, skate, snow and motocross lifestyle – youth who are tired of the mainstream and looking for something different.

Andre Filip

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search