Home / Knowledge / News / Apparel/Garments / Children's apparel company MVBY announces major product expansion
Children's apparel company MVBY announces major product expansion
23
Jan '09
My Vintage Baby Inc a public children's apparel company, announced agreements with four companies to market, sell and support the companies' products complementary to MVBY's own designs.

According to CEO Jessica Wiswall “MVBY's accords with Ritzy Baby, Pixie Dust Décor, Happy Plop and My Vintage Blankie begin in January 2009. Our objectives are to increase revenue without increasing costs or taxing cash flow, to leverage My Vintage Baby's expanding distribution, administrative and managerial capability and increase per client sales.”

“Our business cycle is very seasonal. We primarily ship during two distinct seasons a year - Spring and Fall. The alliances with complementary children's focused companies, should smooth MVBY's seasonality and increase revenue,” stated CFO Jeff Welsh. Welsh also stated that he expects an immediate positive financial impact.

Ritzy Baby, a line of accessories known for their lush car seat covers, will be made available in the MVBY Dallas showroom. Ritzy Baby will be allowed to utilize MVBY's exclusive fabrics, creating the opportunity for cross merchandising for both companies. Ritzy Baby and MVBY will make available the other company's products on their own direct to consumer websites.

MVBY customers are very excited about these alliances. Rachel Marquez, owner of the online boutique Jack and Cole Designs, stated, “I'm so excited that I can hardly stand it! I know that I would definitely buy a car seat cover that matched an outfit my child had! A very good business move in my opinion.”

“The agreements leverage MVBY's fixed cost and compliment the current MVBY product line and add non-seasonal revenue. We continue to have similar discussions with other companies to extend our product offerings,” commented Jessica Wiswall CEO.

My Vintage Baby

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search