Home / Knowledge / News / Apparel/Garments / Hanesbrands is the No. 1 apparel & accessories brand, WWD
Hanesbrands is the No. 1 apparel & accessories brand, WWD
27
Jan '09
For the fifth consecutive year, Hanes was named consumers most preferred brand in 2008 in independent studies by Women's Wear Daily and Retailing.

Consumers said Hanes, Hanesbrands Inc.'s largest brand, was the brand they preferred most in each of the men's, women's, children's and intimate apparel categories, according to Retailing Today magazine's “Top Brands Study” conducted by Leo J. Shapiro & Associates.

In the prestigious Women's Wear Daily “Top 100 Brands Survey,” Hanes was the No. 1 apparel and accessories brand that women know best based on the results of online research that tracks consumer awareness of more than 800 brands in 12 apparel and accessories categories.

“Our commitment to comfort and innovation resonates with consumers as they look for value, quality and relevance when making their purchasing decisions,” said Kevin Hall, Hanesbrands' chief marketing officer. “We're pleased to be recognized by consumers as having America's top apparel brands year in and year out. We have great brands, we invest in our brands and they deliver for consumers.”

According to the Retailing Today study, Hanes held the No. 1 preferred brand position in all of its categories, preferred by 26 percent of consumers for men's apparel, by 17 percent of consumers for women's apparel, by 21 percent of consumers for children's apparel, and by 32 percent of consumers for intimate apparel.

Hanesbrands other leading apparel brands also performed well with consumers in the studies.

In all, eight company brands earned Women's Wear Daily Top 100 recognition for awareness by women. In addition to Hanes, the rankings included:

No. 7 L'eggs
No. 18 Playtex
No. 34 Bali
No. 39 Champion
No. 76 barely there
No. 77 Wonderbra
No. 81 Just My Size

In the Retailing Today study, the company had four other brands in addition to Hanes in the top 10 preferred brands in the intimate apparel category. The results included:

No. 4 Playtex
No. 5 Bali
No. 6 Just My Size
No. 10 L'eggs.
Hanesbrands Inc.

Hanesbrands Inc is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra.

Hanesbrands Inc


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search