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Bangalore gets new-format of Nalli Next
Jan '09
Keeping pace with the changing trends in fashion, Nalli now launches its new-format store under the sub-brand 'Nalli Next' at Bangalore. 'Nalli Next' will offer premium products catering to all the needs of women in the category of designer & cocktail wear saris, heavy saris for weddings & special occasions, lehengas, apparels & other ready made garments.

Located at 8, Magrath Road (Opp. Garuda Mall), 'Nalli Next' stretches over a sprawling area of 11000 sq. ft. of ingeniously designed layout that enhances your buying experience. Offering a combination of international style and finest quality products, 'Nalli Next' stocks a very selective range of hand-picked, unique designer sarees – in an ambience that caters to the sensibilities of the more discerning woman. The product range in the apparels segment includes Bridal Wear, Ethnic Wear, Cocktail Wear, Corporate Wear and Casual Wear.

The Store will be inaugurated by Commissioner of Police, Mr Shankar Bidari, followed by lighting of the lamp by Dr Uma Bidari. Dr. Nalli Kuppuswamy Chetty, Mr. Ramnath K. Nalli and Ms Lavanya Nalli, Chairperson, Vice-Chairperson and President of Nalli Group of Companies, will also be present.

Speaking on the launch Ms. Lavanya Nalli – President, Nalli said, “Nalli already has a very strong brand image. Sensing the huge opportunity and growth potential in the domestic retail market, the Group has steadily expanded its national presence and diversified its product offerings. Not only do we own eighty percent of the looms in Kanchipuram, Nalli is also viewed as a category-killer in the sari market and the undisputed leader in silks.

However, in keeping with the changing trends in domestic buying patterns, we have decided to launch our range of contemporary and exclusively designed saris through a rich and unique retail experience. The new-format 'Nalli Next' stores are a contemporary offering for the modern woman with the same value for money assurance that Nalli delivers.”

Nalli, synonymous with silk has been in textile and retail business for over 80 years, having considerable equity in the South, primarily Chennai. Nalli, still remains the popular destination of choice for silks and wedding sarees and has evolved with the times to become a category-killer in the saree industry, offering everything from traditional silks to cheaper, lightweight versions like crepe and chiffons to even designer sarees.

Nalli, strongly believes in meeting and exceeding its client's expectations and shares this vision with every member of its team.


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