Home / Knowledge / News / Apparel/Garments / Mariella Burani to develop FREDDY Prêt-à-Porter children's collections
Mariella Burani to develop FREDDY Prêt-à-Porter children's collections
29
Jan '09
Mariella Burani Fashion Group, has signed an important license agreement with Freddy, an internationally renowned active wear company for the production and distribution of Freddy Prêt-à-Porter children's collections.

Under the five year license agreement, commencing with the S/S 2010 collections, the children's apparel line will be distributed both by MBFG's international network and in more than 2500 Freddy boutiques and corners world-wide.

Freddy, founded in 1976, designs, produces and distributes fitness apparel, footwear and accessories collections recognised for their freedom of movement. Freddy is extremely active in sponsoring athletic events and acts as the official sponsor for international sports events and teams including the Olympics (both the 2008 Peking Olympics and the 2010 Winter Olympics in Vancouver), the La Scala Theatre Ballet, and the London Royal Ballet. In 2008, Freddy inaugurated 10 boutiques including the 400 m2 flagship store in Covent Garden, London.

Carlo Freddi, CEO of FREDDY states, “FREDDY has entered into this agreement with MBFG as part of a strategic plan to develop the FREDDY brand and strengthen the children's lines by, incorporating a “total look” and reaching an international customer base”.

Luca Bertolini, General Manager of Mariella Burani Fashion Group, states: “FREDDY is a unique sportswear and leisure brand and we are pleased to have the opportunity to develop the FREDDY Prêt-à-Porter children's collections world-wide”.

This license contributes to the expected double digit revenue increase for MBFG's children's wear division over the next two years.

Freddy S.p.A. (Freddy) was established in 1976 by Carlo Freddi as a company specializing in the production of rhythm-and-dance footwear.

Mariella Burani Fashion Group


Must ReadView All

May 31 deadline for registration of chemicals under REACH

Textiles | On 23rd May 2018

May 31 deadline for registration of chemicals under REACH

May 31 is the final deadline for companies to register all chemicals...

US cotton production projected to decline in 2018: USDA

Textiles | On 23rd May 2018

US cotton production projected to decline in 2018: USDA

US cotton production is forecast at 19.5 million bales, nearly 7 per...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search