Home / Knowledge / News / Apparel/Garments / Mariella Burani to develop FREDDY Prêt-à-Porter children's collections
Mariella Burani to develop FREDDY Prêt-à-Porter children's collections
29
Jan '09
Mariella Burani Fashion Group, has signed an important license agreement with Freddy, an internationally renowned active wear company for the production and distribution of Freddy Prêt-à-Porter children's collections.

Under the five year license agreement, commencing with the S/S 2010 collections, the children's apparel line will be distributed both by MBFG's international network and in more than 2500 Freddy boutiques and corners world-wide.

Freddy, founded in 1976, designs, produces and distributes fitness apparel, footwear and accessories collections recognised for their freedom of movement. Freddy is extremely active in sponsoring athletic events and acts as the official sponsor for international sports events and teams including the Olympics (both the 2008 Peking Olympics and the 2010 Winter Olympics in Vancouver), the La Scala Theatre Ballet, and the London Royal Ballet. In 2008, Freddy inaugurated 10 boutiques including the 400 m2 flagship store in Covent Garden, London.

Carlo Freddi, CEO of FREDDY states, “FREDDY has entered into this agreement with MBFG as part of a strategic plan to develop the FREDDY brand and strengthen the children's lines by, incorporating a “total look” and reaching an international customer base”.

Luca Bertolini, General Manager of Mariella Burani Fashion Group, states: “FREDDY is a unique sportswear and leisure brand and we are pleased to have the opportunity to develop the FREDDY Prêt-à-Porter children's collections world-wide”.

This license contributes to the expected double digit revenue increase for MBFG's children's wear division over the next two years.

Freddy S.p.A. (Freddy) was established in 1976 by Carlo Freddi as a company specializing in the production of rhythm-and-dance footwear.

Mariella Burani Fashion Group

Must ReadView All

Textiles | On 1st May 2017

FESPA to showcase digital, screen, textile industries

Stage is set for FESPA 2017 at the Hamburg Messe, Germany during May...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X