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Thermo °Cool selected by European brands
02
Feb '09
Within only one year after launch in January 2008, many leading sports and fashion brands integrated Thermo °Cool into their collections and already show the first commercial ranges. Thermo °Cool is born from the experiences and years of study on human thermoregulation from the privileged platform of profiled cross section products. It consists of a unique blend of fibres inside the yarns that interacts with the user of the garment. This hybrid fibre mix provides a dual functionality: When fathe user is hot and perspiring, the fabric provides evaporative cooling, keeping the user cool and comfortable. When the user is cold and shivering, the fabric reduces the exposure impact with external temperatures, keeping the user warm and thermo regulated.

For customers concerned about the environment, Thermo °Cool is also available in an ECO version that uses a polymer made from renewable resources, such as corn, instead of traditional petrochemical derivates.

“The reaction of the fashion market is fantastic! In the very first year after its launch, many leading brands are already presenting Thermo °Cool in their collections and having commercial garments. The product is of high interest for Ready-to-Wear and Corporate Wear, Fashion and Sports-Lifestyle” said Silvia Toledo, Ready-To-Wear Segment Manager of ADVANSA.

Club of Comfort have in their collection offering maximum thermoregulation properties and extra comfort to the user of the garment. Luxury fashion knitwear brand Pringle Golf include into their collection of fleece garment. Glenmuir Golf uses the thermoregulating brand in its line of Golf Wear; a piqué Polo Shirt will be available in Spring/Summer 09. Gardeur, who focus on innovation, quality and high-tech fabrics, have as well in their product range of the new trouser collection.

Eschler GmbH, Feinjersey, Fieratex, Pontetorto, Orneule Oy, Sintex, Textile Tech and Unique Way have developed knitwear fabrics. Woven fabric suppliers are Akin Tekstil, Becker Fabrics, Formosa Taffeta, Hecking, Lauffenmuehle, Mosters, Ploucquet, The Merino Company and Webatex. Yarn supplier Stöhr is producing the yarn for with Wool.

Thermo °Cool is already well known among Formula 1 fans, the biggest spectator sport on earth. Formula 1 selected fabric for the official licensed garment collection. It has been chosen to provide the hidden performance inside the F1 garments, which is now used for the Fernando Alonso garment and Replica collection as well as for the official staff uniforms of the “A1GP Powered by Ferrari”.
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Finally Thermo °Cool and Buff will be joining together to sponsor the Extreme Raid Team that will be competing again in 2009 in the Raid World Championship. Some of the activities in the world championship are: Cross-Orienteering, Mountain Biking, Canoeing, Sea-Kayaking, Trekking, Rope Activities, Canyoning, Caving, Snow-Shoeing, Ski Touring, Ride and Run.

In the recent years the teams' competition clothing was made of Coolmax fabrics, that was meeting the needs and providing to the athletes maximum evaporative cooling. With the new collection of Thermo °Cool the team will be equipped with multifunctional garments, which will adapt to their needs, providing evaporative cooling or thermo-buffering functions as needed.

ADVANSA

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