Home / Knowledge / News / Apparel/Garments / Aubade redefines its strategy in India by e-commerce tool
Aubade redefines its strategy in India by e-commerce tool
03
Feb '09
After entering the Indian market in 2003 and becoming the first International Lingerie brand in the Luxury category to come to India, Aubade has crossed different hurdles on its way to success in India.

With one shop in Mumbai located at Quorum, Phoenix Mills and then later in Delhi, Square 1 Mall, Aubade had to rethink its strategy for the Indian market taking into consideration the difficulties to find the right environment for the brand at the right price considering the high rentals prevailing in the Indian retail scenario which makes any venture in Luxury retail in India a real challenge.

Nevertheless the brand has had a very good response and managed to build a good base of loyal customers enjoying the high quality in design and fabrics offered by the brand.

After closing down the stores, F. Moutounet who is at the back of this venture continued the business by developing "private appointment" for her clients based in Mumbai and delivering all over India by courier after exchange of emails....

That is when the new idea to develop the business started.

Considering that Aubade corporate French website attracts on a daily basis more than 5000 people which becomes 1.5 lack per month and more than 1 million pages seen, it was discovered that more and more people from India were visiting the French website. When Aubade arrived in India, no one knew about the brand which enjoys a very good recall all over the world thanks to its campaign : the Lessons of Seduction.

Today India is always ranked around the 15th position in terms of destination which shows all the work undertaken in 4 years and the success of word of mouth.

To capture this opportunity and develop it into business, an Indian version of the website has been developed and recently opened.www.aubadeindia.com. It gives the possibility to anyone in India to order the sexy lingerie on line directly from home.

Moreover it allows to send the "sexy" pictures to friends or lovers thanks to a nice ecard application which should definitely become a popular feature.

Again Aubade is innovating with this strategy by being the first Luxury Lingerie available for eshoppers in India...
Of course for those residing in Mumbai, we meet clients on special appointment basis.

All this is good news when Valentine's Day is around the corner.

Aubade


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search