Home / Knowledge / News / Apparel/Garments / REI to expand eVent fabrics Direct Venting technology into fall line
REI to expand eVent fabrics Direct Venting technology into fall line
03
Feb '09
Recreational Equipment Inc (REI), a national retail cooperative providing quality outdoor gear and clothing, announced its new lineup of exclusive gear and apparel during the Outdoor Retailer Winter Market tradeshow in Salt Lake City.

The new line will be available to customers and members starting in August of 2009. In addition to activewear, travel gear and apparel, the co-op's award-winning brand will expand eVent's fabrics' Direct Venting technology into its Fall 2009 line of backcountry shells, pants and cross training jackets for men and women.

“We received an overwhelming response to our introduction of the eVent technical fabric in our jackets and pants last fall, and we are excited to continue introducing new innovation in our future designs,” says Lee Fromson, vice president for REI Gear & Apparel. “From the expansion of our eVent fabric line, to the introduction of a wind-proof fleece and updated Taku jacket, our new line expands on our priority to help people play comfortably in the outdoors, regardless of the weather.”

REI Gear & Apparel will introduce updated waterproof breathable Kulshan and Shuksan jackets and pants with eVent fabric to members and customers. This three-layer fabric will be available in new colors and include RECCO, a passive reflector integrated into the jacket and pants to help ski areas, heli-ski operators, and search and rescue teams detect subjects wearing the reflector. Although this technology does not replace an avalanche receiver, probe and shovel, it can aid in the search when appropriate directional detectors are used.

New styles will also include the Airflyte jackets with REI and eVent's, award-winning fabric membrane to allow sweat vapor to escape rapidly while repelling the rain, so you can run in comfort even in unfavorable weather conditions.

Additionally, OXT Power Stretch styles will have an updated comfort fit design made with a lightweight four-way stretch fabric for fast wicking and quick drying. REI will also add a Windbrake Thermal jacket, vest and pants for men and women into its collection. This three-layer fleece includes a PU laminated soft grid back material and DWR durable water repellant face for wind-resistance up to 50 mph.

REI's award-winning Taku jacket and pants for men and women will also be updated for 2009, which will be ideal for backpacking, snowshoeing, climbing and any chilly or rainy activity. The waterproof, breathable softshell/hardshell hybrid fabric will have added four-way stretch for maximum mobility throughout. REI's durable ripstop fabric provides extra protection on the hood, shoulders and sleeves. All seams are sealed and taped for watertight protection and get the Elements logo for passing our stringent testing of waterproof/breathable fabrics.

REI Gear & Apparel will expand its urban/travel apparel through the introduction of new vests, pants, jackets and fleece sweaters. These include the women's Salish fleece two-color 300 weight plush jacket and the Salix Elements waterproof breathable jacket made with PrimaLoft Eco, a recycled, thin, warm insulation.


Must ReadView All

AAFA hails passage of Miscellaneous Tariff Bill in US House

Apparel/Garments | On 24th Jan 2018

AAFA hails passage of Miscellaneous Tariff Bill in US House

The American Apparel & Footwear Association (AAFA) has applauded the...

India’s yarn, fabrics, made-ups imports rise 20% in Dec

Textiles | On 24th Jan 2018

India’s yarn, fabrics, made-ups imports rise 20% in Dec

India’s imports of yarn, fabrics and made-up articles during December ...

India’s Liberty Shoes plans adding 50 stores by 2019

Apparel/Garments | On 24th Jan 2018

India’s Liberty Shoes plans adding 50 stores by 2019

Indian footwear major Liberty Shoes is preparing to open about 50...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urmil Arya

Sushila International, a well established textile organisation established ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search